The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday that Algoma University and the club have come to terms on an official partnership agreement for a third season. Algoma University prides itself on its close-knit community that celebrates each individual’s unique personalities, values, and convictions - sentiments that are echoed by the Honey Badgers organization. “As Brampton's University, we are proud to continue working together with the Brampton Honey Badgers for a third straight season,” said Algoma University Vice President of Growth, International, & External Relations Craig Fowler. “Algoma University is the only publicly funded university in Brampton offering a full spectrum of academic programs, including undergraduate degrees, graduate credentials, and seamless transfer routes for college students. Beyond academics, Algoma University plays a vital role in Brampton’s economic development, downtown revitalization, and inclusive community life—helping to shape a stronger, more connected future for the city Algoma University proudly calls home.” Beginning in 2024, this partnership allows for underserved youth and families from across the region to attend Honey Badgers games courtesy of Algoma University, as well as recognize community leaders from throughout Brampton through a social media co-branded campaign. “Working with one of Brampton’s local universities in such a way where the community is being promoted and uplifted is special,” said Honey Badgers President Saud Juman. “We are extremely grateful for Algoma University's continued support of the City of Brampton and the Honey Badgers, and we are excited to see how this relationship can continue to develop going forward.” The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $15 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. About Algoma University Algoma University is a public University that offers bachelor's degrees, master's degrees and graduate certificate programs in liberal arts, sciences and professional disciplines. Algoma University has three campuses in Ontario, each deeply rooted in their community: Brampton, Sault Ste. Marie and Timmins. Algoma University has a Special Mission to cultivate cross-cultural learning between Indigenous populations and other communities. For more information, please visit www.algomau.ca . Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca