The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Thursday that billionaire entrepreneur, former majority owner of the Dallas Mavericks, and former co-star of the Emmy award winning TV show Shark Tank, Mark Cuban has joined the Honey Badgers ownership group. Cuban’s career has spanned a wide range of business ventures, with the Brampton Honey Badgers being among the latest. In the sports world, Cuban is most notably known as the former majority owner of the Dallas Mavericks, a position he held until he sold his majority stake in 2023, though still holding roughly 27% ownership of the organization. Cuban’s relationships with Honey Badgers Owner Leonard Asper through their partnership with Anthem Sports and Entertainment, and CEO Al Whitley as a former long-time Mavericks executive make this a natural fit. “I am thrilled that Mark has decided to formally join me on this journey after having already helped along the way, including introducing me to our current CEO Al Whitley,” said Asper. “No one brings more basketball knowledge and winning culture than Mark, and all of us at the Honey Badgers are honoured to have him join this organization.” He played an active role in the Mavericks success over his ownership tenure, which ultimately contributed to their 2011 NBA championship. He is credited for his willingness to spend to acquire top talent, fostering team chemistry, building a “family-like” atmosphere, and pushing boundaries in an effort to improve the game he loves. “Canadian basketball is probably the most underappreciated in the world,” said Cuban. “The talent here is through the roof and getting better by the day. The CEBL offers all of Canada the chance to see that amazing talent on display in exciting games that are fun and affordable for the entire family. I’m excited to be part of this team, help build the Brampton fanbase, and to bring some of the same fun we had in Dallas to the Toronto area!” Many people will also recognize Mark Cuban from his 13-year career on Shark Tank, where he sat on a panel as one of five investors, listening to small companies’ presentations and pitches asking for investment. More recently, Cuban co-founded Cost Plus Drugs in 2022 - a public benefit corporation focused on providing pharmaceutical drugs to the public at a much lower cost. You can read more about Cost Plus Drugs here . “I have had the honour and privilege to know and work with Mark Cuban for the last 25 years and I say without any hesitation, he is one-of-one,” said Whitley. “This is a historic and landmark day for our franchise. Mark’s business acumen, championship pedigree, and philanthropic endeavors make this relationship one that the Brampton Honey Badgers wholeheartedly cherish and are grateful for. We roll out the red carpet and welcome Mark into our ownership group with open arms!” The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per seat. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, featuring 10 member clubs across six provinces. Powered by elite talent, a fast-paced game format, and deep community connections, the CEBL delivers high-level basketball and unforgettable summer experiences for fans nationwide. The league boasts the youngest fan base in Canadian professional sport, half under age 34, and one of the fastest-growing audiences in the country, now reaching nearly 4.1 million Canadians. This momentum reflects the CEBL’s ability to deliver dynamic, thrilling gameplay while connecting deeply with a new generation of fans and expanding basketball’s cultural footprint across Canada. The CEBL is where elite performance meets homegrown talent. In 2025, 17 players with NBA experience hit the court, while nearly 70% of the league’s roster was Canadian, the highest concentration of domestic talent in any professional sports league in the country. Running from May through August, the CEBL’s season is a showcase of top basketball talent and a summer hub for fast-paced, high-energy fan excitement. Media Contact: Elias Eldridge - Account Executive & Communications Coordinator Brampton Honey Badgers eeldridge@honeybadgers.ca