HONEY BADGER NEWS

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Friday that they have signed the 2025 CEBL Defensive Player of the Year and All-CEBL Second Team member Jameer Nelson Jr. ahead of the 2026 season. After a standout CEBL-season debut with the Calgary Surge in 2025, Nelson Jr. will be bringing his talents to the CAA Centre in 2026. Through 23 games last season, he averaged 20.1 points, 4.7 rebounds, 4.3 assists, and a CEBL-leading 2.8 steals in 31.5 minutes. His best game of the season came against the Vancouver Bandits in the CEBL Western Conference Semi-Finals where he scored a career-high 39 points in a two-point victory to send the Surge to Championship Weekend. "When building a roster to compete at the highest level, you envision signing players like Jameer Nelson Jr.," said Honey Badgers CEO Al Whitley. "Jameer is an elite and dynamic two-way player that can dominate both ends of the floor. This is a special moment for me personally, as I have known Jameer's dad, Jameer Nelson, for many years in the NBA, having worked with him in 2017 as a member of the Dallas Mavericks. We are excited and grateful Jameer trusts what we are building in Brampton." Aside from the CEBL, Nelson Jr. has spent two seasons in the NBA G League. He is currently starting for the Stockton Kings (Sacramento Kings affiliate), putting up 18.9 points per game and while scoring 20 or more points in nine out of 16 games. In 2024-25, he played 44 games with the Austin Spurs (San Antonio Spurs affiliate) and helped them reach the G League Semi-Finals after spending the NBA Summer League with the organization. “The Honey Badgers are building something special here, and I wanted to be a part of that.” said Nelson Jr. “Having the opportunity to play in the CEBL last year and get to the finals gave me a taste into what it means to win at this level, and I feel we have the opportunity to finish the job and bring a championship to Brampton this year. To the fans, let’s pack the CAA Centre this summer and build something special together.” Nelson Jr. had a very successful collegiate career. In his final season, he helped lead the Texas Christian Horned Frogs to their 11th NCAA Tournament appearance in program history. In 2023 with the University of Delaware, Nelson Jr. earned a spot on the All-Coastal Athletic Conference (CAA) First Team and CAA All-Defense Team after leading the conference in points per game (20.5), steals per game (2.4), free throws made (159), and much more. He scored in double-figures in every contest through the season, and in his junior year in 2021-22, he had a school-record eight steals versus the University of Charleston. “I had the privilege of coaching Jameer last season, and there’s not another player or person I’d want to begin building a championship team with,” said Honey Badgers Assistant General Manager John Ross. “Jameer is a talented offensive player as well as the reigning Defensive Player of the Year. He is going to bring an elite level of toughness and energy to the city of Brampton!” Nelson Jr. is the son of NBA All-Star Jameer Nelson, who spent 14 seasons with the Orlando Magic, Dallas Mavericks, Boston Celtics, Denver Nuggets, New Orleans Pelicans, and Detroit Pistons. Nelson Jr. has taken the family reins and carved out a career for himself that has seen an abundance of winning and achievements. Winning has followed him throughout his career, from a state championship at Haverford Prep in Pennsylvania, to an appearance in March Madness with Texas Christian University, a journey to the G League Semi-Finals with the Austin Spurs, and a CEBL Finals appearance with Calgary in 2025. "We’re thrilled to bring Jameer Nelson Jr. to Brampton,” said Honey Badgers Head Coach Alex Cerda. “He’s a proven leader and playmaker who understands how to run a team, compete defensively, and make winning plays. Jameer comes from a great basketball background and carries himself with a professionalism that elevates the group around him. I’m excited to work with him and see the leadership and toughness he’ll bring to our team this season.” Nelson Jr.’s signing comes as the fourth for the Honey Badgers this off-season. He joins Keon Ambrose-Hylton, Danilo Djuricic, and Prince Oduro as the team’s initial signings ahead of the 2026 season. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

Marquee games will air on CBC TV, with full-season streaming on CBC Gem and CBC Sports YouTube The Canadian Elite Basketball League (CEBL) and CBC Sports today announced a landmark five-year broadcast partnership that will see marquee games air on CBC TV, including the first best-of-three CEBL Finals in league history, and all games live streamed on CBC Gem and CBC Sports YouTube . “As Canada’s professional basketball league, with 10 teams across the country, our focus is simple, to meet fans where they are,” said CEBL President and CEO Ty Mazereeuw. “Partnering with CBC Sports brings the CEBL to more Canadians on a trusted national stage, and expands access across digital platforms including CBC Gem and YouTube, giving basketball fans of all ages more choice in how they follow our biggest moments.” “Canadian basketball is having a moment right now on the world stage, and through our partnership with the CEBL, we can bring the energy and momentum of Canada’s top young players to fans across the country,” said Chris Wilson, Executive Director, Sports and Olympics, CBC. “We are excited to share the excitement from the court with wider audiences on CBC’s platforms, and to interact with and serve local fans in CEBL locations across Canada.” CBC Sports was the league’s broadcast partner for its inaugural seasons from 2019 through 2022, and with the new partnership, for the next five years CBC Sports will offer select regular-season games on CBC TV and all regular-season and playoff games on CBC Gem and CBC Sports YouTube. Available platforms will also include CEBL+. The CEBL’s full 2026 broadcast schedule and more broadcast-related announcements are coming soon. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday that they have signed the 2025 CEBL All-Canadian and former Edmonton Stingers standout Keon Ambrose-Hylton. Ambrose-Hylton made a strong showing in his first professional campaign in 2025 with the Edmonton Stingers, recording 13.7 points, 8.1 rebounds, and 1.2 assists, in 23 games as a full-time starter. He finished the season ranked second in the CEBL in field goal percentage at 64.5 percent (min. 100 shot attempts), ranked fourth in two-point field goals made (133), and tied for fourth in total rebounds (182). “I’m really looking forward to returning to the CEBL and joining the Honey Badgers,” said Ambrose-Hylton. “I think I align very well with this organization’s values and plans for 2026. I can’t wait to get to the city and be a part of the new era of Honey Badgers basketball.” Ambrose-Hylton is currently finishing up his season with Kortrijk in Belgium, where as a starter he is averaging 11.5 points, 6.2 rebounds, 1.0 steals and 23.1 minutes across 18 games. So far he has posted double-figure scoring outings in 12 games, including a three-game stretch where he averaged 19.7 points, 9.7 rebounds, 1.0 blocks, and 1.3 steals while shooting 79.3 percent from the field. “We are extremely excited to welcome Keon to the Honey Badger family this season,” said Honey Badgers General Manager and Vice President of Basketball Operation Jermaine Anderson. “Keon is a talented, fundamentally-sound, high energy player who’s willing to do whatever it takes to win. He will play a pivotal role in helping to ensure that we’re in a position to compete for the ultimate goal.” Ambrose-Hylton graduated from Southern Methodist University after playing three of his five collegiate seasons there. However, he played his freshman and sophomore seasons with the Alabama Crimson Tide. In 2024, he ranked fourth in the AAC in two-point field goal percentage, converting on 66.2 percent of his attempts from inside the arc. The same season he posted a collegiate career-high 19 points on 9-for-9 shooting in a win versus East Texas A&M. “Keon is an elite two-way talent and an even better human being,” said Honey Badgers Assistant General Manager John Ross. “His skillset and energy will be a key part of our championship run. We are thrilled to add him as a foundational piece to the roster.” Ambrose-Hylton was born and raised in Toronto before joining the International Sports Academy in Willoughby, Ohio for his high school career. He earned First Team All-Conference honours in his senior year and was ranked the number two overall player by North Pole Hoops in Canada’s 2020 class. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Thursday that GoodLife Fitness, the largest chain of fitness clubs in Canada, has returned on a three-year deal for an official partnership. GoodLife Fitness will be providing countless giveaway items for Honey Badgers fans, including an ultimate 12-month GoodLife Fitness membership and seven-day GoodLife Fitness free trial flyers at Honey Badgers community events year-round. “GoodLife Fitness has been the centre of workouts and wellness for Honey Badgers players, coaches, and staff for the past three seasons,” said Melissa Hambrook, senior director of partnerships and external relations at GoodLife Fitness. “It’s an honour to collaborate with the Peel Region’s professional basketball community and support their athletes and fans on and off the court. We’re looking forward to this new phase of our partnership, and we’re excited to continue welcoming all Honey Badgers through our doors.” GoodLife Fitness will continue to own the presenting rights for the Honey Badgers “Dunk of the Game” social media campaign for the upcoming year. By the end of the season, Honey Badgers social media followers will have the opportunity to vote for their favourite dunk of the season, entering them in a giveaway contest sponsored by GoodLife Fitness for a chance at a 12-month ultimate membership. “Working with GoodLife Fitness is a privilege,” said Honey Badgers President Saud Juman. “Not only do they allow for our team to stay fit and healthy, but they provide our fans an opportunity for this as well. We look forward to continuing to grow this relationship for years to come.” The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. About GoodLife Fitness GoodLife Fitness started in 1979 in London, ON, and has since grown to the largest group of fitness club chains in Canada and the fourth largest in the world. Founder and CEO David ‘Patch’ Patchell-Evans started the business with one purpose…to give everyone in Canada the opportunity to live a fit and healthy good life. With 200+ clubs nationally, GoodLife is helping to transform the health and fitness of people across Canada every day. Find out more at goodlifefitness.com and @ goodlifefitness on social media channels. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

League’s first-ever President takes on expanded leadership role as Canada’s professional basketball league enters its next phase of growth The Canadian Elite Basketball League (CEBL) today announced that Ty Mazereeuw has been promoted to President and Chief Executive Officer, leading the league into its next phase of growth. Mazereeuw’s appointment as CEO was approved by the league’s Board of Directors. He was named the league’s first-ever President on May 1, 2025. Over the past year, the CEBL has continued to build momentum through innovative commercial and digital initiatives, and has welcomed new private ownership groups. “The league’s growth and momentum are a testament to the dedication and talent of our owners, players, partners, and staff across the country,” said Mazereeuw. “I’m excited to build on this foundation as we continue to strengthen the league’s place in the sports landscape and deliver fast-paced, high-level basketball for fans.” Mazereeuw's more than 20 years of experience in the sports and entertainment industry has focused on innovation and revenue growth, including previous senior roles with the Canadian Football League (CFL), IMG, and Molson Sports and Entertainment. Mazereeuw assumes the league’s top executive role following the departure of the league’s co-founder and former Commissioner, Mike Morreale, in October 2025. As CEO, Mazereeuw will oversee all league functions and work closely with the league’s basketball operations leadership team on day-to-day basketball matters. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday that they have signed Brampton’s own Danilo Djuricic for the 2026 season. Djuricic has played the past four seasons with the Scarborough Shooting Stars, including winning a championship with the organization in 2023. He also played two seasons with Basket Brno in Czechia, making his professional debut immediately after graduating from Harvard in Economics. “Coming home to play the sport I love is a dream come true,” said Djuricic. “I am grateful to the Shooting Stars organization for four unforgettable seasons, but looking forward to this next step in my career. Putting on a Brampton jersey and playing in front of my family and friends is going to be an amazing feeling.” Since 2021, Djuricic has played 119 games as a professional, averaging 4.7 points, 3.3 rebounds, and 13.4 minutes. Last season with the Shooting Stars, he scored in double-figures on three occasions including a 17-point outburst versus the Ottawa BlackJacks on May 27. Djuricic played three seasons for the Harvard Crimson, with his senior season being canceled due to the COVID-19 pandemic. As a junior, he played in all 29 games, with two as a starter and recorded a season-high 17 points on 7-for-9 shooting versus Yale. As a freshman, he put up back-to-back 10+ point outings en route to an Ivy League Rookie of the Week award. He attended high school at St. Michael’s College School in Toronto, where he had a highly acclaimed career. He helped lead the school to two OFSAA AAAA championships (2015 & 2017), he was the team captain during his junior and senior campaigns, a three-time BioSteel All-Canadian, and named to the Toronto High School Basketball Top-50 Players of All-Time list in 2016. “Danilo is forever etched in history for helping lead our country to its first and only gold medal in Egypt, but more importantly, he is an incredible human being,” said Honey Badgers General Manager and Vice President of Basketball Operations Jermaine Anderson. “On the court, he embodies what it means to sacrifice for a common goal. His unselfishness, experience, and leadership will be invaluable to our team and we’re excited to welcome him to the Honey Badger family.” In June of 2023 in the midst of the Shooting Stars championship season, Djuricic was diagnosed with testicular cancer at just 24 years old. After being operated on in July of 2023, Djuricic opted to sit out a season of professional basketball and focus on recovery, ultimately returning back to action in May, 2024. Click here to read more about Danilo’s inspiring story. Djuricic is also the founder of The 40 Year Plan, an organization designed to help student-athletes and professionals think beyond short-term success and build a foundation for lifelong achievement. More about The 40 Year Plan here . “Danilo is going to be an impact player for us on the court and in the locker room,” said Honey Badgers Assistant General Manager John Ross. “We are thrilled to add a player of his caliber and character to the franchise. He is an inspiration who will be both a valuable contributor for the Honey Badgers and the Brampton community.” The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) are thrilled to announce that Alex Cerda and the Honey Badgers agree to terms to make Cerda their new head coach. Cerda will join the club with 10 years of NBA experience, including two seasons as an assistant video coordinator with the Los Angeles Clippers (2018-2020). Cerda will officially join the Honey Badgers after completing his third season with the South Bay Lakers (Los Angeles Lakers G League affiliate) where he is serving as an assistant coach. Alex’s professional journey began in 2016 as the head video coordinator and player development coach with the Indiana Mad Ants of the NBA G League. From there, he climbed his way up the coaching rankings, transitioning over to the NBA and working for the Los Angeles Clippers. In 2021, Cerda reached a new level of coaching as an assistant coach & offensive coordinator for the Texas Legends of the NBA G League before joining the South Bay Lakers in his current role. “I could not be more excited to make my head coaching debut in Brampton and the CEBL,” said Cerda. “I am grateful to have been given the opportunity to spearhead this team as they enter a new era. I am looking forward to working with Al [Whitley], Jermaine [Anderson], and John [Ross] to put together a roster we believe will embody the new culture we are building, and thrive in it as well. I can’t wait to see you all around the Peel Region and at the CAA Centre this season!” Cerda has also operated a player development training program in Dallas. Here, he spent the offseason training the likes of Canada’s own AJ Lawson (Toronto Raptors), along with Jericho Sims (Milwaukee Bucks), Shake Milton (359 NBA games played), Jared Butler (148 NBA games played), and many more. Cerda describes his coaching style as focused, detail-oriented and data-driven. Offensively, he has a very impressive resume, leading the 2022-23 Texas Legends to the G League’s number-one offensive rating (118.9), points per chance (1.066), effective field goal percentage (60.3%), and three-point percentage (41.2%). His offensive philosophy is for the Honey Badgers to create the highest percentage shot possible on every possession by playing an analytically progressive brand of basketball. On defense, Cerda wants to implement a tough, yet high-IQ style of play, pushing players to do their job one possession at a time. As a defensive coach for the 2024-25 South Bay Lakers, Cerda got the Lakers to the number-five defensive rating (105.3), number-four opponent effective field goal percentage (52.1%), and number-eight turnover percentage (18%) during the G League’s Tip-Off Tournament. “This is a very important year for Honey Badgers basketball, and I am confident that Alex is the person for this job,” said Honey Badgers CEO Al Whitley. “His ability to lead, manage and motivate, along with his rare blend of high-level NBA experience make Coach Cerda an incredible asset for our entire organization and I look forward to reuniting with him on this next chapter of his professional career. We are grateful for his commitment and trust in what we are building in Brampton!” On a personal note, Cerda attended the University of Texas at Austin and graduated with a Bachelor’s degree in Kinesiology. While at UT Austin, Cerda was also the men’s basketball team’s manager where he got an early start in the coaching business by helping out with drills and player development workouts. "Alex is exactly the kind of coach who represents this organization's values and focus on winning championships," said Team Owner Leonard Asper. "I am so proud of the front office we have built and the people that they continue to attract to this organization. Honey Badgers and CEBL fans should be excited about the team that will be representing Honey Badgers basketball both on and off the court as we move into the upcoming season.” The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that Kotak Personal Injury Law will be returning for the third consecutive season as the team's official injury law firm. Kotak Law’s continued support goes much further than the basketball court. Over the past two seasons and moving into this season, this partnership has been used as a catalyst to support our local military veterans, first responders, and non-profit organizations. “I am proud and excited to be heading into a third season with the Brampton Honey Badgers,” said Kotak Law Owner Nainesh Kotak. “I am very passionate about this partnership as it allows me to give back to those who have supported my family, my community and my country through their daily bravery. I cannot wait to see everyone this season!” The Honey Badgers will host the third annual Salute to Service game presented by Kotak Law this season on Saturday, May 30 versus the Vancouver Bandits. As part of the official partnership, Kotak Law will donate tickets to be distributed directly to local military organizations, first responders, frontline workers, and non-profit organizations. “Working with Nainesh to give back to our veterans and emergency first responders is an absolute privilege,” said Honey Badgers CEO Al Whitley. “Nainesh’s trust in our execution of this partnership and the Salute to Service game means a great deal to our organization. We are aligned and committed to ensuring that this year’s Salute to Service game presented by Kotak Law is an absolute success!." A new feature to this partnership to begin in February, is a “Hometown Heroes” social series. Every month, the Brampton Honey Badgers and Kotak Law will select a nominated individual as their Hometown Hero of the month. This person will receive four tickets to a Honey Badgers game this summer, as well as a social media post recognizing the individual for their achievements and support to their community. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers season tickets today, starting at only $24 per game, or here to secure a Flex Pack starting at only $25.50 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. About Kotak Law Kotak Law is an experienced, effective, and compassionate law firm focused on disability and personal injury claims across Ontario and Alberta. Deeply community-driven, Kotak Law is committed to advocacy, accountability, and ensuring clients receive the compensation and dignity they deserve. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca