ALI SOW

POSITION:  Guard

HEIGHT:  6-1 (185 cm)

WEIGHT:  187 lbs (85 kg)

BIRTHDATE:  September 11, 1998 (Ottawa, ON)

HIGH SCHOOL:  Merivale High School (Ottawa, ON)

UNIVERSITY / COLLEGE:  Laurier University (2022)

HOW ACQUIRED:  Signed as free agent on May 1, 2025

YEARS PRO:  3

BIO

PROFESSIONAL CAREER 


Entering the season averaging 15.1 points, 3.2 rebounds, 2.9 assists, 1.1 steals and 24.9 minutes in 89 games playing professionally in Croatia, Austria, Germany, and the CEBL.


2024-25 (May 1): Averaged 9.0 points, 1.8 rebounds, 1.8 assists, and 18.0 minutes in 24 games with Zabok in Croatia ... Poured in four three pointers on only five attempts and finished with 18 points April 19 vs. Dubrovnik … Scored a season-high 27 points on 10-for-14 shooting and four made free throws, with five rebounds and three assists April 9 vs. Sibenka … Recorded 22 points (8-for-14) and season-high four steals January 22 vs. Cibona.


2023-24: Averaged 20.0 points, 4.0 rebounds, 4.0 assists, 1.0 steals, and 30.3 minutes in 24 games with Kapfenberg in Austria … Scored in double-figures in every game on his way to leading his team in points (20.3) and minutes per game (30.6), and ranking second in three-point percentage (40.9) and steals per game (1.1) during 20 games of regular season play … Averaged 18.3 points, 4.0 rebounds, and 4.8 assists in four games to help his team reach the semi-finals of the Alpe Adria Cup … Registered 20+ points in 15 games for the Bulls … Scored 21 points in three straight playoff games vs. Klosterneuburg to close the season from April 20 - 25 … Had lone double-double March 24 vs. Furstenfeld, tallying team-high’s with 30 points and 11 assists in the win … Dropped season-high 31 points, shooting 10-for-15 from the field, while picking up five rebounds and five assists March 21 vs. Vienna … Did it all with 26 points, six rebounds, nine assists, and two steals February 10 vs. Vienna D.C. … Recorded back-to-back 27 point outings, finishing with seven assists and two steals November 1 vs. Vienna, and six assists and four steals October 22 vs. Oberwart.


2022-23: Averaged 23.4 points, 5.0 rebounds, 3.8 assists, 1.9 steals, and 32.8 minutes in 26 games with Koeln in Germany … Earned back-to-back German Pro B Player of the Week awards on December 20 and December 26 … Finished atop the Rheinstars in points (23.4) and minutes (32.8) per game, as well as field goals made (211) and free throws made (129) … Did not score less than 12 points in any game and recorded five or more rebounds in 11 games … Scored 20 or more points in 17 games including 25 points April 21 vs. Frankfurt Juniors … Dropped 30 points in 29 minutes March 25 vs. Herford … Had an all-around performance January 21 vs. Schwelm, recording 31 points, nine rebounds, seven assists, and four steals … Put up 29 points, five assists, and career-high 13 rebounds December 23 vs. Rhoendorf … Tallied 33 points while shooting 12-for-16 from two-point range and 9-for-9 from the free throw line, and grabbed career-high six steals December 17 vs. Wolmirstedt … Poured in a professional career-high 40 points on 10-for-16 shooting and 15-for-15 from the free throw line November 19 vs. Schwelm … Registered 38 points, 12 rebounds, and three steals October 8 vs. Iserlohn.


2022 CEBL Season: Averaged 2.8 points, 1.1 rebounds, 1.1 assists and 13.5 minutes in 15 games with the Saskatchewan Rattlers … Hit the game winner en route to seven points on 2-for-2 shooting from the field and 2-for-2 shooting from the free throw line in a 92-90 victory July 1 vs. Niagara … Recorded season-high’s of eight points, four assists, and three steals June 10 vs. Hamilton.


2021 CEBL Season:  Drafted by the Ottawa BlackJacks fourth overall in the first round of the CEBL Draft … Did not play.


2020 CEBL Season:  Drafted by the Guelph Nighthawks 12th overall in the second round of the CEBL Draft … Did not play.



UNIVERSITY / COLLEGE CAREER 


Averaged 23.3 points, 4.4 rebounds, 3.4 assists, 1.5 steals, and 32.9 minutes in 86 games during a five-year collegiate career at Laurier University.


2021-22: Averaged 24.8 points, 5.5 rebounds, 5.2 assists, 1.5 steals, and 36.5 minutes in 15 games as a senior with the Golden Hawks … Earned a spot on the U Sports All-Canadian Second Team and All-OUA West Division First Team after leading his team in points (24.8), assists (5.2), and minutes (36.5) per game and finishing third among U Sports in points per game … Dropped 30+ points in six outings, including 31 points on 11-for-15 shooting to go with five rebounds, six assists, and three steals February 26 vs. Western … Recorded season-high 36 points and seven assists February 23 vs. Western … Did it all November 27 vs. Windsor, putting up 30 points, eight rebounds, seven assists, and five steals … Neared his first career triple-double with 31 points (11-for-14), eight rebounds, and 10 assists November 24 vs. Windsor … Started the season with back-to-back 30 point games vs. Brock on November 3 and November 6.


2020-21:  Did not play due to the COVID-19 pandemic.


2019-20:  Averaged 24.8 points, 4.9 rebounds, 3.4 assists, 1.6 steals, and 35.2 minutes in 21 games with Laurier University … Was awarded a spot on the All-OUA Second Team while posting team-high’s in points (24.8) and minutes (35.2) per game, as well as free throw percentage (.771) and finishing second in U Sports in points per game … Finished the season totalling 41 points (14-for-24), seven rebounds, and three steals in a one-point loss to Western on February 26 … Had a 27-point, eight-rebound, five-assist, two-steal performance February 1 vs. Queen’s … Dominated with 41 points on 16-for-26 shooting January 11 vs. Windsor … Scored 32 points to go with six rebounds, six assists, three steals, and career-high 49 minutes in a victory over York on November 6 … Began the season with a 34-point outing October 23 vs. Toronto.


2018-19:  Averaged 27.0 points, 4.0 rebounds, 3.1 assists, 1.5 steals, and 35.5 minutes in 26 games for the Golden Hawks as a sophomore … Earned U Sports All-Canadian Second Team and All-OUA First Team honours en route to an OUA West Division Regular Season Championship and OUA Tournament Semifinals appearance … Finished second among scorers in U Sports and led his team in points (27.0) and minutes (35.5) per game, and field goals made (163), three-pointers made (81), and free throws made (132) … Scored in double-figures in all but one game, including 11 30+ point performances … Registered 36 points with 10 made free throws, five rebounds, and three assists February 23 vs. McMaster … Dropped 41 points (15-for-23) January 19 vs. Algoma … Recorded 36 points and four steals January 12 vs. McMaster … Scored a career-high 44 points while going 12-for-12 from the free throw line and dishing out seven assists November 24 vs. Nipissing … Put together a 32-point, five-assist performance November 9 vs. Toronto … Posted a 31-point, 10-rebound double-double with seven assists in the season-opener October 26 vs. Brock.


2017-18:  Averaged 17.0 points, 3.5 rebounds, 2.8 assists, 1.3 steals, and 25.9 minutes in 23 games as a freshman … Was announced as OUA Rookie of the Year as well as spots on the U Sports Canadian All-Rookie Team and OUA All-Rookie Team … Scored 27 points on 10-for-15 shooting with four rebounds, two assists, and two steals February 17 vs. Lakehead … Tallied a season-high 31 points and nine made free throws January 31 vs. Brock … Recorded 23 points and five rebounds in 24 minutes January 19 vs. Algoma … Had a 17-point, six-assist, four-steal performance November 18 vs. Queen’s.



NATIONAL TEAM CAREER


Represented Canada in one instance, including:

  • 2019 World University Games: Scored team-high 12 points with two made three-pointers July 11 vs. Germany.



PERSONAL


Sow is a two-time U Sports Athlete of the Week, four-time OUA Athlete of the Week, and 14-time Laurier Athlete of the Week, including the 2019 Laurier Athlete of the Year … He leads Laurier’s men’s basketball program in all-time points per game with 22.8 and is their second all-time leading scorer with 1869 points … He is also ranked first in team history in free throws made (377), second in minutes per game (32.5), third in three-pointers made (210), third in assists (290) … He is a two-time Laurier Team MVP (2021-22 & 2018-19) and two-time Laurier President’s Award winner (2021-22 & 2018-19) … He considers his biggest accomplishment receiving his Bachelor’s Degree in Communications … He speaks french and loves to cook … He credits Kobe Bryant on pushing his passion for basketball … He has a 20 year old cat, is a rock music fan, and just loves to hoop.


By Elias Eldridge January 15, 2026
January 15, 2026 – Brampton, ON – The Brampton Honey Badgers and the Canadian Elite Basketball League (CEBL) have unveiled the 2026 season schedule Thursday as the organization and league march forward into their eighth season, which will feature a brand new playoff format. This season marks the first under the Brampton Honey Badgers “new era”, which features a new cast of prominent leadership figures, including CEO Al Whitley who has 22 years of NBA experience with the Dallas Mavericks, working very closely with Mark Cuban. This new team also includes: President Saud Juman, who was the founder of Policy Medical and more recently won the 2025 CEBL Championship as an assistant coach with the Niagara River Lions; Assistant General Manager John Ross who spent 14 seasons with the Portland Trail Blazers in their scouting department; and Director of Revenue Generation Blake Duffy, who spent eight years working up the ranks of Ottawa Sports & Entertainment Group (OSEG). The Honey Badgers’s season will officially tip off with a two-game homestand beginning on Friday, May 15 at the CAA Centre versus the Ottawa BlackJacks at 7:30 PM ET, followed by a battle against the Calgary Surge on Sunday, May 17 at 4:00 PM ET. The month of May is an active one for the Black & Gold, playing through six of their 24 regular season games between May 15 - May 30, with five of those six taking place at the CAA Centre. After the home opening weekend, the Honey Badgers hit the road for a quick stop in the Nation’s Capital to face the BlackJacks, then return to Brampton for four straight at home. “Schedule release day is always one of the most exciting days of the offseason,” said Honey Badgers CEO Al Whitley. “This is only the first step of our schedule release, as our fans and the community can expect a strong and exciting slate of themes to be announced with all our games soon. 2026 is a NEW ERA in Honey Badgers history, and we are committed to bringing the very best product and entertainment to our fans and partners alike.” With more theme nights to be announced as the season approaches, the Honey Badgers have already locked in their fifth School Day game at the CAA Centre to take place on Thursday, May 28 at 11:00 AM ET, and their third annual City of Brampton Camp Day game taking place on Tuesday, July 14 at 11:00 AM ET. While May is a big month at the CAA Centre, June is a big one on the road. The Honey Badgers will play five of their seven June games on the road, beginning in Niagara on June 5 and Montreal on June 10 before heading out west to visit the Calgary Surge and Vancouver Bandits on June 17 and June 20, respectively. The Honey Badgers will close the regular season with two games against their crosstown rivals, the Scarborough Shooting Stars. Saturday August 1, the Honey Badgers will host their final regular season game while the Shooting Stars will host theirs on Monday, August 3. This season, the CEBL has altered their playoff format and will be debuting the new CEBL Finals. They will begin with single-elimination Conference Semifinals on Thursday, August 6, where the 1st seed faces the 4th seed and the 2nd seed faces the 3rd seed in each conference. Winners will advance to the single-elimination Conference Finals on Saturday, August 8 with higher seeds hosting each round. The CEBL Finals will be a best-of-three series from August 12–16, marking the first multi-game playoff series in league history: Game 1 – August 12 Game 2 – August 15 Game 3 (if necessary) – August 16 The lower seed team will host Game 1, while the higher seed will host Games 2 and 3 (if necessary), replacing the previous single-elimination Championship Weekend host team model. Full Brampton Honey Badgers Regular Season Schedule:
By Elias Eldridge January 5, 2026
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) are thrilled to announce Blake Duffy as the organization's director of revenue generation. Blake joins the team with over eight years of sales experience with the Ottawa Sports & Entertainment Group (OSEG), moving his way up from a sales specialist to their director of ticket sales. While Blake has extensive experience in the sales industry, his expertise also covers areas such as business development, strategic business planning, customer service, and public speaking. “We are extremely excited to bring Blake back home to Brampton to join our Honey Badgers family!” said Honey Badgers CEO Al Whitley. “Blake is someone we are very confident can help elevate our front office to new levels. His expertise, professionalism, character, and authenticity make Blake the perfect candidate to help cultivate the Brampton Honey Badgers into champions on and off the court.” Stepping into a brand new role with the Honey Badgers, Blake will look to take after his own professional mission, to drive innovation and collaboration here in Brampton and deliver memorable and impactful engagements and experiences for all individuals at Honey Badgers games, connecting with us out in the community, or interacting with the team at any level. “After spending eight and a half years living in Ottawa and developing my career at OSEG, this decision was not one I made lightly,” said Duffy. “I truly believe in this organization and the direction they are moving in. Under the direction of Al [Whitley], Len [Asper], and Saud [Juman], I could not be more excited and grateful to be a part of this new era of Honey Badgers basketball.” Blake graduated from Carleton University in 2017 holding a Bachelor of Arts in Political Science. Outside of the office, he has a huge passion for music and sports, and he enjoys spending time with his family and friends. Season tickets for the 2026 Honey Badgers season are on sale now at honeybadgers.ca . Keep an eye out for the Honey Badgers staff and mascot Hammer around the Brampton and Peel community throughout the offseason for potential prizes and giveaways! ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its rosters being Canadian and more than 10 players with NBA game experience in 2025. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by Tonybet, TSN, TSN+, RDS , Game+ and Next Level Sports & Entertainment . More information about the CEBL is available at CEBL.ca and @cebleague on Instagram , Twitter , TikTok , LinkedIn , Facebook & YouTube . Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca
By Elias Eldridge December 9, 2025
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) are excited to announce John Ross as assistant general manager. John has spent the better part of the past two decades working in basketball, highlighted by over 14 years with the Portland Trail Blazers and more recently as an assistant coach with the Western Conference Champion Calgary Surge in 2025. With Portland, John worked as a video coordinator with both the coaching and scouting staff. He played a pivotal role in the organization's 2009-2011 stretch of playoff appearances, and also their rebuild starting with the draft acquisitions of Damian Lillard and CJ McCollum. This backcourt duo was the catalyst for eight consecutive playoff appearances between 2014-2021, including a Western Conference Finals appearance in 2019. “Basketball is one of my deepest passions, and I am very grateful to be able to continue my career in this game with the Honey Badgers,” said Ross. “I could not be more excited to work alongside Al [Whitley] and Jermaine [Anderson] to help put together a team that will not only excel on the court, but also in the Peel and Brampton community.” Since moving on from the Trail Blazers in 2022, John has expanded his work experience to both coaching, and teaching. As an assistant coach with the Calgary Surge in 2025, he helped lift the Surge to their second finals appearance in franchise history, after posting a 17-7 record on the season. In terms of teaching, John founded an organization called GET IN THE GAME 101, an educational resource designed to assist young adults in answering the question “What do I do to get a job in the NBA?”. Here, John provides his insights into what it takes to move your career into the biggest stage that basketball has to offer. You can follow his substack here to read more. Beyond basketball, John is a humanitarian, serving at-risk children for over a decade in Zimbabwe and making multiple visits to Ukraine to support refugee relief. “John’s high-level experience, combined with his understanding of what it means to help others, fits with what we are looking for in our organization,” said Honey Badgers CEO Al Whitley. “We are excited to have John assist in leading our basketball operations staff going forward and are confident that he is going to help us in promoting selflessness and winning.” Season tickets for the 2026 Honey Badgers season are on sale now at honeybadgers.ca . Keep an eye out for the Honey Badgers staff and Hammer around the Brampton and Peel community throughout the offseason for potential prizes and giveaways! ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its rosters being Canadian and more than 10 players with NBA game experience in 2025. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by Tonybet, TSN, TSN+, RDS , Game+ and Next Level Sports & Entertainment . More information about the CEBL is available at CEBL.ca and @cebleague on Instagram , Twitter , TikTok , LinkedIn , Facebook & YouTube . Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca



PROFESSIONAL STATISTICS

**BEFORE 2025 CEBL SEASON

Totals

Year Team G MIN PTS 2FGP 3FGP FT RO RD RT AS PF BS ST TO
2024-25 Zabok (Croatia) 24 433 217 56-105 28-72 21-36 1 42 43 42 24 0 16 43
2023-24 Kapfenberg (Austria) 24 727 479 105-201 63-152 80-108 12 84 96 97 46 3 25 54
2022-23 Koeln (Germany) 26 853 608 154-275 57-182 129-153 21 108 129 99 51 4 48 75
2022 Saskatchewan (CEBL) 15 203 42 7-21 7-19 7-8 3 13 16 16 15 1 11 9
Totals 89 2216 1346 322-602 155-425 237-305 37 247 284 254 136 8 100 181

Averages

Year Team G MIN PTS 2FGP 3FGP FT RO RD RT AS PF BS ST TO
2024-25 Zabok (Croatia) 24 18.0 9.0 0.533 0.389 0.583 0.0 1.8 1.8 1.8 1.0 0.0 0.7 1.8
2023-24 Kapfenberg (Austria) 24 30.3 20.0 0.522 0.414 0.741 0.5 3.5 4.0 4.0 1.9 0.1 1.0 2.3
2022-23 Koeln (Germany) 26 32.8 23.4 0.560 0.313 0.843 0.8 4.2 5.0 3.8 2.0 0.2 1.9 2.9
2022 Saskatchewan (CEBL) 15 13.5 2.8 0.333 0.368 0.875 0.2 0.9 1.1 1.1 1.0 0.1 0.7 0.6
Totals 89 24.9 15.1 0.535 0.365 0.777 0.4 2.8 3.2 2.9 1.5 0.1 1.1 2.0

COLLEGIATE STATISTICS

Totals

Year Team G MIN PTS 2FGP 3FGP FT RO RD RT AS PF BS ST TO
2021-22 Laurier 15 547 372 86-163 37-112 89-116 6 76 82 78 19 4 23 53
2019-20 Laurier 21 740 521 106-225 67-185 108-140 11 92 103 71 35 5 33 93
2018-19 Laurier 26 924 701 163-299 81-254 132-163 20 85 105 80 43 3 38 83
2017-18 Laurier 24 622 409 94-182 48-121 77-100 26 58 84 66 29 2 31 54
Totals 86 2833 2003 449-869 233-672 406-519 63 311 374 295 126 14 125 283

Averages

Year Team G MIN PTS 2FGP 3FGP FT RO RD RT AS PF BS ST TO
2021-22 Laurier 15 36.5 24.8 0.528 0.330 0.767 0.4 5.1 5.5 5.2 1.3 0.3 1.5 3.5
2019-20 Laurier 21 35.2 24.8 0.471 0.362 0.771 0.5 4.4 4.9 3.4 1.7 0.2 1.6 4.4
2018-19 Laurier 26 35.5 27.0 0.545 0.319 0.810 0.8 3.3 4.0 3.1 1.7 0.1 1.5 3.2
2017-18 Laurier 24 25.9 17.0 0.516 0.397 0.770 1.1 2.4 3.5 2.8 1.2 0.1 1.3 2.3
Totals 86 32.9 23.3 0.517 0.347 0.782 0.7 3.6 4.4 3.4 1.5 0.2 1.5 3.3