BLAKE DUFFY JOINS HONEY BADGERS AS DIRECTOR OF REVENUE GENERATION
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) are thrilled to announce Blake Duffy as the organization's director of revenue generation. Blake joins the team with over eight years of sales experience with the Ottawa Sports & Entertainment Group (OSEG), moving his way up from a sales specialist to their director of ticket sales.
While Blake has extensive experience in the sales industry, his expertise also covers areas such as business development, strategic business planning, customer service, and public speaking.
“We are extremely excited to bring Blake back home to Brampton to join our Honey Badgers family!” said Honey Badgers CEO Al Whitley. “Blake is someone we are very confident can help elevate our front office to new levels. His expertise, professionalism, character, and authenticity make Blake the perfect candidate to help cultivate the Brampton Honey Badgers into champions on and off the court.”
Stepping into a brand new role with the Honey Badgers, Blake will look to take after his own professional mission, to drive innovation and collaboration here in Brampton and deliver memorable and impactful engagements and experiences for all individuals at Honey Badgers games, connecting with us out in the community, or interacting with the team at any level.
“After spending eight and a half years living in Ottawa and developing my career at OSEG, this decision was not one I made lightly,” said Duffy. “I truly believe in this organization and the direction they are moving in. Under the direction of Al [Whitley], Len [Asper], and Saud [Juman], I could not be more excited and grateful to be a part of this new era of Honey Badgers basketball.”
Blake graduated from Carleton University in 2017 holding a Bachelor of Arts in Political Science. Outside of the office, he has a huge passion for music and sports, and he enjoys spending time with his family and friends.
Season tickets for the 2026 Honey Badgers season are on sale now athoneybadgers.ca. Keep an eye out for the Honey Badgers staff and mascot Hammer around the Brampton and Peel community throughout the offseason for potential prizes and giveaways!
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About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.
About the Canadian Elite Basketball League (CEBL)
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its rosters being Canadian and more than 10 players with NBA game experience in 2025. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by Tonybet, TSN, TSN+, RDS, Game+ and Next Level Sports & Entertainment. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
Media Contact:
Elias Eldridge - Account Executive & Communications Specialist
Brampton Honey Badgers
