The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that Hidden Smirk Photo Booth has agreed to a deal for the 2025 campaign to become an official partner of the team.

“We are so excited to be working with Hidden Smirk Photo Booth,” said Honey Badgers President Josie Pingitore. “They have established themselves in the Greater Toronto Area as one of the premier photo activation organizations and we are thrilled to have them in our corner and on our concourse this season.”

Hidden Smirk Photo Booth will have presenting rights to the Smile/Paparazzi Cam where at every Honey Badgers home game, fans will have the opportunity to show off their smile or their best pose on the jumbotron. 

“Two of my goals for 2025 were to become more active in my community and partner with more sports organizations and this opportunity with the Brampton Honey Badgers meets both of those aims,” said Managing Director at Hidden Smirk Photo Booth, Teisha Gentles. “The Hidden Smirk team is thrilled to be a part of such an exciting initiative. We look forward to engaging with The Honey Badger fans and giving them an unforgettable experience.”

With the 2025 season on the horizon, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 75% of its rosters being Canadian and a record 12 players with NBA experience in 2024. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by BetVictor, TSN, TSN+, RDS, Game+, Next Level Sports & Entertainment and Courtside1891. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Hidden Smirk Photo Booth

Hidden Smirk Photo Booth is a multifaceted activation Brampton-based company that was started during the pandemic when our smiles were hidden by masks. While we no longer wear physical masks, the aim of our organization is to remove the emotional masks that people have when they come to the booth and help them look and feel their best. Led by Teisha Gentles, a Brampton local, she is an innovative thinker, Problem, solver, and a ball of energy that has found her purpose in bringing smiles out into the open with her unique photo activations.

Media Contact:
Elias Eldridge - Account Executive and Communications Specialist

Brampton Honey Badgers

eeldridge@honeybadgers.ca