BRAMPTON HONEY BADGERS WELCOME DILAWRI GROUP AS OFFICIAL PARTNER
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced on Thursday that the Dilawri Group of Companies is joining the franchise as an official partner.
Dilawri Group of Companies has been privately owned and operated by the Dilawri family since 1985. Today, they employ over 4000 people across the country and have contributed millions of dollars to different charitable causes since 2002.
“Building alongside our community is one of our top priorities,” said Dilawri Group of Companies Vice President of Operations, Ahsan Syed. “When the opportunity to partner with our local professional basketball team in the Honey Badgers presented itself, it was impossible to say no. We believe this is a relationship that will continue to grow and develop over time, and we are enthusiastic about what it could become.”
Honey Badgers fans can expect to see some of Frost Chevrolet Buick GMC’s vehicles displayed outside the CAA Centre on game days going forward. As Canada’s largest automotive group, the Honey Badgers encourage fans to check out Dilawri for all buying and selling needs.
Working with such a successful and well-established organization as the Dilawri Group is a privilege,” said Honey Badgers CEO, Al Whitley. “We believe this marks the beginning of a long and rewarding partnership, and we are grateful for Dilawri’s support of the Honey Badgers as we continue to grow the game and strengthen our connection with the community.”
The 2026 season has been nothing less than an uproar of excitement for the Honey Badgers so far, currently having the best start to a season in franchise history. To catch the hot commodity in Brampton, make sure to check out the various ticket offers and packages, starting at $20 per ticket at
honeybadgers.ca/tickets.
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About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.
About the Canadian Elite Basketball League (CEBL)
The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, featuring 10 member clubs across six provinces. Powered by elite talent, a fast-paced game format, and deep community connections, the CEBL delivers high-level basketball and unforgettable summer experiences for fans nationwide.
The league boasts the youngest fan base in Canadian professional sport, half under age 34, and one of the fastest-growing audiences in the country, now reaching nearly 4.1 million Canadians. This momentum reflects the CEBL’s ability to deliver dynamic, thrilling gameplay while connecting deeply with a new generation of fans and expanding basketball’s cultural footprint across Canada.
The CEBL is where elite performance meets homegrown talent. In 2025, 17 players with NBA experience hit the court, while nearly 70% of the league’s roster was Canadian, the highest concentration of domestic talent in any professional sports league in the country. Running from May through August, the CEBL’s season is a showcase of top basketball talent and a summer hub for fast-paced, high-energy fan excitement.
About Dilawri Group of Companies
Privately owned and operated by the Dilawri family since 1985, Dilawri continues to build on a history of excellence as Canada’s largest automotive group. The company's network represents 38 of the world’s most beloved automotive brands at 85 franchised dealerships in Canada and the US. In 2022, 2023, and 2024, the company was proud to announce that several of its dealerships had been recognized as J.D. Power Dealers of Excellence, on the basis of their ability to deliver efficient, transparent and customer-friendly sales experiences. Dilawri was named one of Canada’s Best Managed Companies in 2023 and achieved Gold Standard status in 2026, recognizing consecutive years of excellence and continued program distinction.
Media Contact:
Elias Eldridge - Account Executive & Communications Specialist
Brampton Honey Badgers
