The Canadian Elite Basketball League (CEBL) and Spalding revealed Tuesday the continuation of their partnership for at least five more years through 2028.

Spalding, an iconic brand and the largest basketball equipment supplier in the world, has been the ‘Official Basketball of the CEBL’ since the league’s inception in 2019. They will continue to provide each of the CEBL’s 10 teams with basketballs for practices and games, ball racks, basketball mesh, and various other essential basketball equipment products.

“Since our first CEBL game, Spalding has been at the heart of every basket and viral highlight we’ve produced throughout our five seasons,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “Their innovative technology and designs reflect the CEBL’s vibrant brand, and we’re proud of our long-standing partnership with such an iconic company that is synonymous with the game of basketball in every park, backyard and schoolyard court across the world.”

The CEBLxSpalding TF-1000 Legacy ball, featuring black panels, a microfiber composite leather cover, and the exact dimensions of an NBA ball (Size 7), will remain as the CEBL’s official game ball. The stunning design, now symbolic with CEBL basketball in Canada, also features the official CEBL logo, the signature of league commissioner Mike Morreale, and the league’s social media handle, @CEBLeague, embossed in gold foil on the black panels.

“The growth of basketball in Canada has been remarkable. The CEBL and their commitment to develop Canadian players has garnered significant attention and support from fans across the country,” said Kevin Sookram, Director of Sales & Marketing, Spalding and Russell Athletic. “Spalding is excited to continue our relationship with the CEBL. Together, we look to build on the popularity of the sport and provide the basketball community with the products they need to take their game to the next level.”

Spalding remains as the exclusive basketball sold in CEBL and member team stores and retail environments. Official Spalding CEBL game balls and replica basketballs are available for purchase at cebl.ca/shop.



About the CEBL

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About New Era Cap

Spalding is the largest basketball equipment brand in the world. Since its founding in 1876, the iconic American brand has remained one of the most recognized, driving basketball culture today. Spalding is a sporting goods leader with high school, collegiate, and professional partnerships. The Spalding trademark is owned by Russell Brands, LLC. For more information, visit www.spalding.com and the Spalding App.

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Media Contacts:

Aaron Gogishvili – Sr. Director, Communications & Community Relations

Canadian Elite Basketball League

(905) 730-4691 | agogishvili@cebl.ca

Kevin Sookram – Director of Sales and Marketing

Spalding and Russell Athletic

Kevin.Sookram@fotlinc.com