HONEY BADGERS, BRAMPTON MINOR BASKETBALL ASSOCIATION TO ENTER FOURTH SEASON AS OFFICIAL PARTNERS
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that the Brampton Minor Basketball Association (BMBA) have agreed to a fourth straight season as official partners.
BMBA is a non-profit organization that has grown to become one of Ontario’s largest youth sport organizations since its establishment in 1979. Their mission is simple, to develop, teach, and promote basketball to all members in a safe and supportive environment.
While skill development in basketball is a large emphasis with BMBA, they also aim to emphasize fair play, respect, community service, and other life skills to help their 600+ active members grow both on and off the court.
“We are proud to partner with the Honey Badgers for a fourth consecutive season,” said Leslie Johnson‑Carmichael, President of the Brampton Minor Basketball Association. “This partnership offers our youth a powerful, visible reminder that anything is possible—and that pursuing professional basketball right here in Brampton is within reach. We are deeply grateful for the Honey Badgers’ continued support and look forward to another exciting season together.”
BMBA and the Honey Badgers have worked closely since the teams’ move to Brampton in 2023 in promoting each other’s organizations. On top of BMBA members and their families being provided complimentary tickets throughout the season, they will also have the opportunity to be joined by some Honey Badgers players to their practices, and BMBA coaches will have the opportunity to learn from the Honey Badgers coaches through clinics.
“Since our organization moved to Brampton, Leslie and BMBA’s support has been critical to our development as a franchise,” said Honey Badgers CEO Al Whitley. “BMBA has played such an important role in the grassroots growth of basketball within Brampton, and having their aligned support is an absolute privilege and essential for the Honey Badgers! We are excited to help grow the game together!”
Click
here to register for the Brampton Minor Basketball Association.
The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click
here to get your Honey Badgers tickets today, starting at only $20 per game.
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About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.
About the Canadian Elite Basketball League (CEBL)
The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, featuring 10 member clubs across six provinces. Powered by elite talent, a fast-paced game format, and deep community connections, the CEBL delivers high-level basketball and unforgettable summer experiences for fans nationwide.
The league boasts the youngest fan base in Canadian professional sport, half under age 34, and one of the fastest-growing audiences in the country, now reaching nearly 4.1 million Canadians. This momentum reflects the CEBL’s ability to deliver dynamic, thrilling gameplay while connecting deeply with a new generation of fans and expanding basketball’s cultural footprint across Canada.
The CEBL is where elite performance meets homegrown talent. In 2025, 17 players with NBA experience hit the court, while nearly 70% of the league’s roster was Canadian, the highest concentration of domestic talent in any professional sports league in the country. Running from May through August, the CEBL’s season is a showcase of top basketball talent and a summer hub for fast-paced, high-energy fan excitement.
About Brampton Minor Basketball Association
Since 1979, the Brampton Minor Basketball Association (BMBA) has been a cornerstone of grassroots basketball in Brampton and surrounding communities. With a proven track record of developing high‑performance athletes—including players who have advanced to compete at the highest levels, up to and including the NBA—BMBA offers quality programming for youth aged 5 to 19. As a proud member of the City of Brampton’s Brampton Sports Alliance, BMBA delivers inclusive programs that support player development from beginner to elite. Click here to learn more about available programs.
Media Contact:
Elias Eldridge - Account Executive & Communications Specialist
Brampton Honey Badgers
