HONEY BADGERS, MAPLE LODGE FARMS AGREE TO OFFICIAL PARTNERSHIP

Elias Eldridge • June 23, 2025


The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Thursday that Maple Lodge Farms has agreed to become an official partner for the remainder of the 2025 season.


From Maple Lodge Farms, Honey Badgers fans can get excited for two tailgating sessions hosted by their team. Maple Lodge Farms will be bringing their custom barbeque unit to distribute their Ultimate Chicken Frankfurters to fans prior to the Honey Badgers We Are Brampton game on July 3 and for their final home game of the year July 27 on Fan Appreciation Night.


“Maple Lodge Farms deep roots in Brampton and care for the community make this partnership a perfect fit,” said Honey Badgers President Josie Pingitore. “We look forward to hosting them as our franchise's first ever tailgate partner and giving our fans an opportunity to enjoy their fresh and locally sourced food.”


Maple Lodge Farms has deep roots in the Brampton community dating back to the founding May family’s arrival to the region in 1834. At the turn of the century Wesley May built a barn on the family’s homestead which hosts our head office today and his son Lawrence (Bompy) May carried on the tradition of hard work, agricultural wisdom, and humble family values when he began selling eggs door-to-door. The entrepreneurial spirit carried on with the establishment of Maple Lodge Farms in 1955 by Bompy’s sons Jack and Bob who began selling chickens fresh from the farm. In 2003, Maple Lodge Farms partnered with the Muslim community and began offering Halal certified products. 


“At Maple Lodge Farms, “Always Family First” is more than just a saying—it’s a deeply held principle that’s woven into our culture and defines who we’ve become,” said Sr. Brand Manager for Maple Lodge Farms, Shalik Amanulla. “We’re thrilled to kick off our partnership with the Brampton Honey Badgers—an organization that shares our passion for fostering a strong, connected community right here in Brampton.”


With the 2025 season underway, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers single game tickets, group tickets and other ticket packages are available now at
honeybadgers.ca/tickets.



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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.


About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its rosters being Canadian and more than 10 players with NBA game experience in 2025. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by Tonybet, TSN, TSN+, RDS, Game+ and Next Level Sports & Entertainment. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.


About Maple Lodge Farms

Maple Lodge Farms is Canada’s largest independent, family-owned poultry processor, supplying wholesome, nutritious chicken to Canadian families since 1955. Guided by the principles of hard work, agricultural wisdom, and family values, Maple Lodge Farms is dedicated to producing wholesome, best quality chicken products, including fresh and seasoned chicken cuts, frozen boxed meats, chicken bacon, deli meats, and wieners. 
Learn more at maplelodgefarms.com or by visiting the brand’s Instagram (@maplelodgefarms), Facebook (@MapleLodgeFarms).



Media Contact:

Elias Eldridge - Account Executive & Communications Specialist

Brampton Honey Badgers

eeldridge@honeybadgers.ca