HONEY BADGERS WELCOME GOODLIFE FITNESS FOR THREE MORE YEARS OF OFFICIAL PARTNERSHIP
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Thursday that GoodLife Fitness, the largest chain of fitness clubs in Canada, has returned on a three-year deal for an official partnership.
GoodLife Fitness will be providing countless giveaway items for Honey Badgers fans, including an ultimate 12-month GoodLife Fitness membership and seven-day GoodLife Fitness free trial flyers at Honey Badgers community events year-round.
“GoodLife Fitness has been the centre of workouts and wellness for Honey Badgers players, coaches, and staff for the past three seasons,” said Melissa Hambrook, senior director of partnerships and external relations at GoodLife Fitness. “It’s an honour to collaborate with the Peel Region’s professional basketball community and support their athletes and fans on and off the court. We’re looking forward to this new phase of our partnership, and we’re excited to continue welcoming all Honey Badgers through our doors.”
GoodLife Fitness will continue to own the presenting rights for the Honey Badgers “Dunk of the Game” social media campaign for the upcoming year. By the end of the season, Honey Badgers social media followers will have the opportunity to vote for their favourite dunk of the season, entering them in a giveaway contest sponsored by GoodLife Fitness for a chance at a 12-month ultimate membership.
“Working with GoodLife Fitness is a privilege,” said Honey Badgers President Saud Juman. “Not only do they allow for our team to stay fit and healthy, but they provide our fans an opportunity for this as well. We look forward to continuing to grow this relationship for years to come.”
The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click
here to get your Honey Badgers tickets today, starting at only $20 per game.
###
About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.
About the Canadian Elite Basketball League (CEBL)
The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide.
In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media.
About GoodLife Fitness
GoodLife Fitness started in 1979 in London, ON, and has since grown to the largest group of fitness club chains in Canada and the fourth largest in the world. Founder and CEO David ‘Patch’ Patchell-Evans started the business with one purpose…to give everyone in Canada the opportunity to live a fit and healthy good life. With 200+ clubs nationally, GoodLife is helping to transform the health and fitness of people across Canada every day. Find out more at
goodlifefitness.com and @goodlifefitnesson social media channels.
Media Contact:
Elias Eldridge - Account Executive & Communications Specialist
Brampton Honey Badgers
