The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Monday that Xeist has agreed to join the Honey Badgers as their official partner of travel apparel. 

Xeist will provide the Honey Badgers with custom travel apparel to rep when travelling on the road. Brampton plays 12 away games per season, and Xeist is helping to ensure that the team is moving in comfort and style whether they are across town in Scarborough, or on the west coast in Vancouver. 

"Partnering with the Brampton Honey Badgers isn’t just about outfitting a team—it’s about joining forces to elevate Canadian sport,” said Xeist Co-Founder Justin Avery-Gomes. “At Xeist, we create apparel that empowers athletes to push limits, own their game, and pursue their highest potential. As Canada’s sportswear brand, we're thrilled to be part of their journey to redefine what’s possible."

Xeist is an apparel company that specializes in sportswear, specifically in team uniforms, tracksuits, backpacks, and much more. They have outfitted more than 5000 teams and 400 000 athletes throughout North America, keeping them looking sharp both on and off the field.

One of their slogans, “this is the moment to Xeist”, emphasizes the importance of rising above what you already know. Not to just play, but to excel. 

“We’re excited to welcome Xeist as our official travel apparel partner,” said Honey Badgers President Josie Pingitore. “Their innovative and high-performance clothing ensures our team stays comfortable, stylish, and ready—no matter where our journey takes us. Partnering with a brand that shares our commitment to excellence and functionality is a natural fit, and we’re proud to represent Xeist on the road.”

With the 2025 season underway, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its rosters being Canadian and more than 10 players with NBA game experience in 2025. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by Tonybet, TSN, TSN+, RDS, Game+ and Next Level Sports & Entertainment. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Xeist
Xeist is a proudly Canadian sports apparel brand built for athletes who want more from their gear and from themselves. We exist to challenge the status quo—with bold design, relentless performance, and a mindset rooted in rising to the moment. As the fastest-growing sports apparel brand in the country, Xeist is redefining what it means to represent Canadian sport—on the court, the field, and beyond. 

Our mission is simple: helping athletes achieve their highest potential. To join the movement visit  www.xeist.com.

Media Contact:

Elias Eldridge - Account Executive & Communications Specialist

Brampton Honey Badgers

eeldridge@honeybadgers.ca