The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday that Algoma University and the club have come to terms on an official partnership agreement for a third season. Algoma University prides itself on its close-knit community that celebrates each individual’s unique personalities, values, and convictions - sentiments that are echoed by the Honey Badgers organization. “As Brampton's University, we are proud to continue working together with the Brampton Honey Badgers for a third straight season,” said Algoma University Vice President of Growth, International, & External Relations Craig Fowler. “Algoma University is the only publicly funded university in Brampton offering a full spectrum of academic programs, including undergraduate degrees, graduate credentials, and seamless transfer routes for college students. Beyond academics, Algoma University plays a vital role in Brampton’s economic development, downtown revitalization, and inclusive community life—helping to shape a stronger, more connected future for the city Algoma University proudly calls home.” Beginning in 2024, this partnership allows for underserved youth and families from across the region to attend Honey Badgers games courtesy of Algoma University, as well as recognize community leaders from throughout Brampton through a social media co-branded campaign. “Working with one of Brampton’s local universities in such a way where the community is being promoted and uplifted is special,” said Honey Badgers President Saud Juman. “We are extremely grateful for Algoma University's continued support of the City of Brampton and the Honey Badgers, and we are excited to see how this relationship can continue to develop going forward.” The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $15 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. About Algoma University Algoma University is a public University that offers bachelor's degrees, master's degrees and graduate certificate programs in liberal arts, sciences and professional disciplines. Algoma University has three campuses in Ontario, each deeply rooted in their community: Brampton, Sault Ste. Marie and Timmins. Algoma University has a Special Mission to cultivate cross-cultural learning between Indigenous populations and other communities. For more information, please visit www.algomau.ca . Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday that they have signed the 2025 CEBL MVP Runner-Up, All-CEBL First Team Selection, and NBA G League Rising Star Sean East II for the 2026 season. East II spent 2025 with the Edmonton Stingers where he led the CEBL in total points scored (582), field goals made (215), and led all guards in field goal percentage (.532) on his way to the CEBL MVP race, where he finished second behind Vancouver’s Mitch Creek. He scored 30 or more points in four games last season, including a season-high 36 points in the Western Conference Play-In. "Sean East II is an MVP-caliber player and a foundational piece to build our franchise around," said Honey Badgers CEO Al Whitley. "We are grateful and excited that Sean shares our vision and championship aspirations as he joins this new era of Honey Badgers basketball. This marks a significant day for our organization and for our fans across Brampton and the entire Peel Region." East II was selected to participate in the NBA Rising Stars game, joining eight of the best G League players. He also participated in the NBA G League’s Next Up All-Star event. East II, Jahmir Young of the Miami Heat, and Alijah Martin of the Toronto Raptors were the only players invited to participate in both events. He is currently averaging 19.0 points, 2.9 rebounds, 5.4 assists, 1.2 steals, and 29.1 minutes through 47 games so far this season with the Utah Jazz affiliate club. Through the regular season of the NBA G League, East II is currently ranked sixth in total points scored (626). “Brampton’s front office team presented me with a fantastic opportunity to play a large role in getting the organization back on the path to winning a championship, and that is an opportunity I couldn’t pass up on,” said East II. “From me, Honey Badgers fans can expect a willingness to do what it takes to win, a strong work ethic, and lots of buckets. I can’t wait to get to the city, meet the team, and get to work this summer.” Through his career, East II has signed two NBA Contracts, an Exhibit 10 Training Camp contract with the Los Angeles Lakers in 2024, and the same with the Utah Jazz in 2025. In 2024, the 6’3” guard was taken third overall in the NBA G League Draft by the Cleveland Charge (Cleveland Cavaliers affiliate). He made his professional debut the same year with the Los Angeles Lakers at NBA Summer League where he played seven games averaging 6.9 points, 2.6 rebounds, 2.9 assists, and 22.1 minutes. At the same time, Honey Badger's new Head Coach Alex Cerda was an assistant for the team and had the opportunity to coach Sean. “We’re really excited to add Sean East to our group in Brampton,” said Honey Badgers Head Coach Alex Cerda. “He’s a tough, competitive guard who plays with a chip on his shoulder and consistently finds ways to impact winning. Sean brings great energy, leadership, and a team-first mentality on both ends of the floor. Having had the opportunity to coach him before, I know the type of competitor and person he is, and I’m excited to be reunited and work with him again this season. He's the type of player our fans will love watching this summer." He had a highly decorated five-year collegiate career, closing it in 2024 with the University of Missouri Tigers averaging 17.6 points, 3.5 rebounds, 4.0 assists, 1.1 steals, and 34.3 minutes. He was awarded All-SEC Scholar-Athlete of the Year while finishing top-10 in a plethora of statistical categories in his conference, including first in minutes per game, third in field goal percentage, fifth in points per game, sixth in assists per game, and many more. “Sean is a dynamic guard with a unique ability to score in a variety of ways, and was arguably the best player in the league last season,” said Honey Badgers General Manager and Vice President of Basketball Operations Jermaine Anderson. “As a second-year pro, he has already demonstrated elite level efficiency and consistency, which is rare for a player at this stage of his career. He’s a foundational piece for our organization, and we look forward to welcoming Sean to the Honey Badger family.” East II’s collegiate career is filled with a number of accomplishments, including a visit to the NCAA’s March Madness Tournament in 2023 with Missouri where East scored a combined 16 points in two games. He also spent his junior year with John A. Logan College in JUCO, ultimately winning the NJCAA Player of the Year award after leading his team to the NJCAA D1 Region XXIV Championship title. It was here he recorded a collegiate career-high of 43 points in his final JUCO game before transferring to Missouri. The Honey Badgers have secured their backcourt heading into the 2026 season with East II and Jameer Nelson Jr. So far, they are joined by East II’s 2025 Stingers teammate in Keon Ambrose-Hylton, as well as Danilo Djuricic, Prince Oduro, and new Head Coach Alex Cerda. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $15 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca