The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Wednesday that the Money Buys Happiness podcast has agreed to become an official partner of fan experience for the franchise.

"The hosts of MBH, Ernesto and Anthony, are two smart, creative, and genuine people that align fully with the Honey Badgers vision of being community first,” said Honey Badgers Director of Partnerships and Development Andrew Rocha. “They have so many great ideas to enhance the fan experience starting with the incredible giveaways at each game, and more unique collaborations as this partnership evolves.”

Money Buys Happiness aims to enhance the game day experience for fans through creative contests and activations. With that, their first initiative with the Honey Badgers gives fans in attendance the opportunity to win $1000 cash! Fans can look forward to these giveaways at each remaining home game.

“One of our main focuses has been giving back to those in the GTA through our social campaign where we are donating $100 000 in 2025 alone, and we are excited to bring that right to the CAA Centre” said Ernesto Gaita.

The renowned Money Buys Happiness podcast, which you can find on Spotify, Apple, or anywhere else you get your podcasts, aims to change the way you think and live through deep conversations. 

Hosted by entrepreneurs Ernesto Gaita and Anthony Sorella, the duo tackle topics that cover their own life experiences and what is going on around the world. In 2024 alone, they have totalled over one billion views. They are signed to Full Send and have hosted the likes of Patrick Bet David, Cesar Millan, Suga Sean, Kyle Foregard, etc.

“As lifelong sports fans, the opportunity to partner with the Honey Badgers and amplify our message was a no-brainer,” said Anthony Sorella. “We look forward to brightening the lives of those in attendance and seeing how this partnership can grow.”

The podcast has been significantly growing on a monthly basis on social media, with @moneybuyshappiness now at 600 000 followers across their platforms. You can also follow Ernesto and Anthony on Instagram @ernestogaita and @anthonysorella. 

With the 2025 season underway, Honey Badgers fans can get excited for what is in store for the third season of professional basketball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets.

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About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its rosters being Canadian and more than 10 players with NBA game experience in 2025. Players also bring experience from the NBA G League, top international pro leagues, the Canadian National team program, NCAA programs, as well as U SPORTS and CCAA. More than 20 players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August with games broadcast live on CEBL+ powered by Tonybet, TSN, TSN+, RDS, Game+ and Next Level Sports & Entertainment. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Money Buys Happiness

Millennial entrepreneurs Ernesto Gaita and Anthony Sorella take a deep dive into conversations that will change the way you think and live. Life experiences from cultural icons and their views on trending topics, are the core of these stimulating conversations.

Media Contact:

Elias Eldridge - Account Executive & Communications Specialist

Brampton Honey Badgers

eeldridge@honeybadgers.ca