SANDMAN HOTEL GROUP TO CONTINUE AS OFFICIAL PARTNER OF THE BRAMPTON HONEY BADGERS
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Friday that Sandman Hotel Group has agreed to continue their partnership ahead of the 2026 season.
“We are very excited to continue our partnership with the Brampton Honey Badgers,” said Sandman Regional Manager of Sales Roseanne Dalisay. “With this partnership going back to their days in Hamilton, it is exciting to see all the positive change this team has gone through. Sandman Hotel Group believes in supporting and investing in local organizations, and we are proud to be alongside this organization as they head into a new era this season.”
Along with assisting in housing Honey Badgers players and staff during training camp, Sandman will also be making a donation to underprivileged youth in local communities to allow them to enjoy live professional basketball.
We’re incredibly grateful for Sandman Hotel Group’s continued support of the Honey Badgers as we enter our fifth consecutive season together,” said Honey Badgers CEO Al Whitley. “They’ve become a vital part of our organization - not only through their investment in our team, but through their commitment to our Ball 4 All program, which gives underprivileged youth the opportunity to experience professional basketball. That impact means a great deal to us.”
The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click
here to get your Honey Badgers tickets today, starting at only $15 per game.
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About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.
About the Canadian Elite Basketball League (CEBL)
The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, featuring 10 member clubs across six provinces. Powered by elite talent, a fast-paced game format, and deep community connections, the CEBL delivers high-level basketball and unforgettable summer experiences for fans nationwide.
The league boasts the youngest fan base in Canadian professional sport, half under age 34, and one of the fastest-growing audiences in the country, now reaching nearly 4.1 million Canadians. This momentum reflects the CEBL’s ability to deliver dynamic, thrilling gameplay while connecting deeply with a new generation of fans and expanding basketball’s cultural footprint across Canada.
The CEBL is where elite performance meets homegrown talent. In 2025, 17 players with NBA experience hit the court, while nearly 70% of the league’s roster was Canadian, the highest concentration of domestic talent in any professional sports league in the country. Running from May through August, the CEBL’s season is a showcase of top basketball talent and a summer hub for fast-paced, high-energy fan excitement.
About Sandman Hotel Group
Opening its first property in Smithers in 1967, Sandman Hotel Group was established with the vision of creating a place where everyone could come together to experience an exceptional standard of hospitality.
Media Contact:
Elias Eldridge - Account Executive & Communications Specialist
Brampton Honey Badgers
