BRAMPTON HONEY BADGERS, BRAMALEA CITY CENTRE EXTEND OFFICIAL PARTNERSHIP
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced on Thursday that they have agreed on a partnership with Bramalea City Centre (BCC) for a fourth consecutive year.
Bramalea City Centre has served as the largest shopping mall in Brampton, dating all the way back to 1973 and holds over 1.5 million square feet of retail space for its local citizens. Some stores that can be found within the mall include H&M, JD Sports, and Uniqlo.
“We are thrilled to be involved with the Brampton Honey Badgers for another season,” said Bramalea City Centre Marketing Manager Nicole MacPhail. “The basketball court is not just a place to partake in sport, it is a catalyst for growth, unity and support in our community. We always jump at the opportunity to work with the Honey Badgers and support what they bring to the city.”
Through this partnership, the Honey Badgers and Bramalea City Centre will come together to provide BCC shoppers with the opportunity to take in local professional basketball through giveaways, raffles, and relationship-building community donations.
“The Brampton Honey Badgers are proud to welcome back Bramalea City Centre as an official partner,” said Honey Badgers CEO Al Whitley. “BCC is a cornerstone of the Brampton community, and continuing this partnership was a priority for our organization. Their commitment to creating an inclusive, welcoming environment aligns perfectly with our values, and we look forward to working together to bring that same sense of community, energy, and excitement to fans at the CAA Centre.”
The 2026 season has been nothing less than an uproar of excitement for the Honey Badgers so far, starting the summer at a strong 7-2 record. To catch the hottest commodity in Brampton, make sure to check out the various ticket offers and packages, starting at $20 per ticket at
honeybadgers.ca/tickets.
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About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.
About the Canadian Elite Basketball League (CEBL)
The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, featuring 10 member clubs across six provinces. Powered by elite talent, a fast-paced game format, and deep community connections, the CEBL delivers high-level basketball and unforgettable summer experiences for fans nationwide.
The league boasts the youngest fan base in Canadian professional sport, half under age 34, and one of the fastest-growing audiences in the country, now reaching nearly 4.1 million Canadians. This momentum reflects the CEBL’s ability to deliver dynamic, thrilling gameplay while connecting deeply with a new generation of fans and expanding basketball’s cultural footprint across Canada.
The CEBL is where elite performance meets homegrown talent. In 2025, 17 players with NBA experience hit the court, while nearly 70% of the league’s roster was Canadian, the highest concentration of domestic talent in any professional sports league in the country. Running from May through August, the CEBL’s season is a showcase of top basketball talent and a summer hub for fast-paced, high-energy fan excitement.
About Bramalea City Centre
Bramalea City Centre, is the largest shopping centre in the City of Brampton, and the fourth largest in Ontario. The two-level shopping centre offers 1.5 million square feet of retail shopping space, showcasing a tenant mix of over 300 stores and services including Aritzia, Browns Shoes, H&M, JD Sports, and Sephora.
Media Contact:
Elias Eldridge - Account Executive & Communications Specialist
Brampton Honey Badgers
