BRAMPTON HONEY BADGERS, MAVERICK INSURANCE BROKERS JOIN FORCES AS OFFICIAL PARTNERS
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced on Tuesday that they have agreed on a partnership with Maverick Insurance Brokers, Brampton’s Private Client Insurance Advisor.
Maverick is proudly rooted in Brampton - built on trust, innovation, and community. Through this partnership, both organizations look to take on what is very important to them, and that is collaboration with local organizations.
“This is a very special moment for our organization,” said Maverick Founder and President, Bram Bains. “The Honey Badgers have continued to display a genuine care and desire to establish themselves in the Brampton community, and we are very proud to work alongside them. As two relatively new organizations to the community, we are excited to grow together and make a difference in this city.”
As the Honey Badgers first entered the Brampton community in 2023, and Maverick Insurance being founded in 2024, the two organizations are in prime position to develop together. The Honey Badgers prioritize working with local businesses and this partnership is a fantastic example of exactly that.
"We strive to work alongside individuals and organizations like Bram and Maverick Insurance that are deeply invested in the Brampton community,” said Honey Badgers CEO, Al Whitley. “As someone who has only recently become part of this community, it’s important for me to learn from local business leaders and ensure the Honey Badgers are making a meaningful impact in the right ways. Partnerships like this allow us to learn directly from those who know Brampton best and help elevate everything we do.”
The 2026 season has been nothing less than an uproar of excitement for the Honey Badgers so far, currently having the best start to a season in franchise history. To catch the hot commodity in Brampton, make sure to check out the various ticket offers and packages, starting at $20 per ticket at
honeybadgers.ca/tickets.
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About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.
About the Canadian Elite Basketball League (CEBL)
The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, featuring 10 member clubs across six provinces. Powered by elite talent, a fast-paced game format, and deep community connections, the CEBL delivers high-level basketball and unforgettable summer experiences for fans nationwide.
The league boasts the youngest fan base in Canadian professional sport, half under age 34, and one of the fastest-growing audiences in the country, now reaching nearly 4.1 million Canadians. This momentum reflects the CEBL’s ability to deliver dynamic, thrilling gameplay while connecting deeply with a new generation of fans and expanding basketball’s cultural footprint across Canada.
The CEBL is where elite performance meets homegrown talent. In 2025, 17 players with NBA experience hit the court, while nearly 70% of the league’s roster was Canadian, the highest concentration of domestic talent in any professional sports league in the country. Running from May through August, the CEBL’s season is a showcase of top basketball talent and a summer hub for fast-paced, high-energy fan excitement.
About Maverick Insurance
Maverick Insurance Brokers is Brampton's private client insurance advisor — a boutique, independent brokerage built for community leaders, entrepreneurs, business families, and creatives who are building something significant. Founded in 2024 and rooted in Brampton, Maverick takes a relationship-first approach to coverage, designing protection that moves with clients as their lives and assets grow. For more information visit
maverickinsurance.ca.
Media Contact:
Elias Eldridge - Account Executive & Communications Specialist
Brampton Honey Badgers
