The Canadian Elite Basketball League (CEBL) and New Era Cap announced Tuesday a three-year extension for the international sports and lifestyle brand to remain as the league’s official on-court apparel and headwear partner through 2026.

New Era Cap has served as the official provider for all on-court apparel and headwear for the CEBL and its member clubs since the league’s inaugural season in 2019. The CEBL was the first basketball league to feature New Era official game jerseys and courtside apparel.

“New Era is one of the CEBL’s founding partners and has been an instrumental part of our league journey even before we tipped off our first game,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “From their iconic designs to their brand credibility, we are excited to continue our journey together as we deliver new official on-court apparel across the league this season.”

“Being part of the CEBL’s origin story as well as its work to grow basketball in Canada has been a proud experience for us, and we look forward to bringing new, exciting and innovative designs to the CEBL in our continued partnership both on the court and off,” said Rick Baetz, Managing Director, Canada at New Era Cap. “When the creativity of the players combines with the creativity of our designers, it ignites a spark that has the potential to expand the game — and the CEBL’s influence — in Canada and beyond.”

CEBL New Era caps, apparel and replica jerseys are available for purchase at cebl.ca/shop.

About the CEBL

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About New Era Cap

Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweracap

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Media Contacts:

Aaron Gogishvili – Sr. Director, Communications & Community Relations

Canadian Elite Basketball League

(905) 730-4691 | agogishvili@cebl.ca

John Mackowiak

The Martin Group for New Era Cap

518-618-1175 | jmackowiak@martingroupmarketing.com