HONEY BADGERS AND MAPLE LODGE FARMS AGREE TO EXTEND PARTNERSHIP
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Wednesday that Maple Lodge Farms has agreed to become an official partner ahead of the 2026 season.
From Maple Lodge Farms, Honey Badgers fans can get excited for two tailgating sessions hosted by their team. Maple Lodge Farms will be bringing their custom barbeque unit to distribute their Ultimate Chicken Frankfurters to fans prior to the Honey Badgers games. Dates to be announced in the near future.
“Maple Lodge Farms being a local establishment with such historic roots in Brampton presents us with an exciting opportunity to work together,” said Honey Badgers President Saud Juman. “Having them back at our pre-game tailgates this summer to help the fans get hyped and enjoy fresh locally sourced food will help set the tone for the excitement inside the arena.”
Maple Lodge Farms has deep roots in the Brampton community dating back to the founding May family’s arrival to the region in 1834. At the turn of the century Wesley May built a barn on the family’s homestead which hosts our head office today and his son Lawrence (Bompy) May carried on the tradition of hard work, agricultural wisdom, and humble family values when he began selling eggs door-to-door. The entrepreneurial spirit carried on with the establishment of Maple Lodge Farms in 1955 by Bompy’s sons Jack and Bob who began selling chickens fresh from the farm. In 2003, Maple Lodge Farms partnered with the Muslim community and began offering Halal certified products.
“At Maple Lodge Farms, “Always Family First” is more than just a saying - it’s a deeply held principle that’s woven into our culture and defines who we’ve become,” said Sr. Brand Manager for Maple Lodge Farms, Shalik Amanulla. “We’re thrilled to continue our partnership with the Brampton Honey Badgers - an organization that shares our passion for fostering a strong, connected community right here in Brampton, and providing their fans with some of the best food Canada has to offer.”
The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Clickhereto get your Honey Badgers tickets today, starting at only $15 per game.
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About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca.
About the Canadian Elite Basketball League (CEBL)
The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, featuring 10 member clubs across six provinces. Powered by elite talent, a fast-paced game format, and deep community connections, the CEBL delivers high-level basketball and unforgettable summer experiences for fans nationwide.
The league boasts the youngest fan base in Canadian professional sport, half under age 34, and one of the fastest-growing audiences in the country, now reaching nearly 4.1 million Canadians. This momentum reflects the CEBL’s ability to deliver dynamic, thrilling gameplay while connecting deeply with a new generation of fans and expanding basketball’s cultural footprint across Canada.
The CEBL is where elite performance meets homegrown talent. In 2025, 17 players with NBA experience hit the court, while nearly 70% of the league’s roster was Canadian, the highest concentration of domestic talent in any professional sports league in the country. Running from May through August, the CEBL’s season is a showcase of top basketball talent and a summer hub for fast-paced, high-energy fan excitement.
About Maple Lodge Farms
Maple Lodge Farms is Canada’s largest independent, family-owned poultry processor, supplying wholesome, nutritious chicken to Canadian families since 1955. Guided by the principles of hard work, agricultural wisdom, and family values, Maple Lodge Farms is dedicated to producing exceptional quality chicken products, including fresh and seasoned chicken cuts, frozen boxed meats, chicken bacon, deli meats, and wieners.
Learn more at maplelodgefarms.com or by visiting the brand’s Instagram (@maplelodgefarms), Facebook (@MapleLodgeFarms).
Media Contact:
Elias Eldridge - Account Executive & Communications Specialist
Brampton Honey Badgers
