The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday an official partnership agreement with Playdium Brampton, aligning a passion for community growth and development with Brampton’s only professional sports franchise.

“We’re thrilled to partner with the Brampton Honey Badgers for the 2024 season,” said Laura Provenzano, general manager at Playdium Brampton. “We always look for ways to connect with our guests on a local level, and this partnership will help us support young families that live and play right in our own community.”

The partnership will feature collaborative giveaways with the opportunity for Honey Badgers fans and Playdium Brampton visitors to win big this summer, in addition to exclusive offers to Honey Badgers fans in-arena and at community events throughout the greater Brampton area.

Playdium Brampton offers a unique experience to play, eat and celebrate with family and friends, with three locations including at Orion Gate, minutes away from the CAA Centre. 

“Playdium Brampton and the Honey Badgers are two premier entertainment options for the entire region to enjoy, making it an ideal partnership that we are thrilled to be a part of,” said Chris Rodricks, senior director of business operations for the Brampton Honey Badgers. “Creating fun and lasting memories are central to what we do and what Playdium Brampton does. A day that includes world class pro basketball and all that Playdium Brampton offers would be hard to beat, so we encourage our fans to stop there on the way home from our games.”

With the 2024 season on the horizon, Honey Badgers fans can get excited for what is in store for the second season of professional baseball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at honeybadgers.ca/tickets

###

About the Brampton Honey Badgers

One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.

About the Canadian Elite Basketball League (CEBL) 

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About the Cineplex

Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of over 170 movie theatres and location-based entertainment venues. In addition to being Canada’s largest and most innovative film exhibitor, the company operates Canada’s favourite destination for ‘Eats & Entertainment’ (The Rec Room), complexes specially designed for teens and families (Playdium), and a newly launched entertainment concept that brings movies, amusement gaming, dining, and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in digital commerce (CineplexStore.com), alternative programming (Cineplex Events), motion picture distribution (Cineplex Pictures), cinema media (Cineplex Media) and digital place-based media (Cineplex Digital Media). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada’s largest entertainment and lifestyle loyalty program. 

Media Contact:
Kyle Warrener - Sr. Coordinator, Marketing, Communications, and Events

Brampton Honey Badgers

kwarrener@honeybadgers.ca

Cineplex

pressroom@cineplex.com