HONEY BADGERS WELCOME BACK CAA SOUTH CENTRAL ONTARIO AS AN OFFICIAL PARTNER
The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday an official partnership agreement with CAA South Central Ontario. Renewing for a second season with the Honey Badgers, CAA continues to demonstrate their commitment to community growth and development of local and grassroots basketball.
“We are excited to announce a partnership between CAA South Central Ontario and the Brampton Honey Badgers for the 2024 season. Brampton is a growing, diverse city with a lot of young families. We have tens of thousands of members who live in the area and the GTHA, so it made sense for us to team up. At CAA, we always look for meaningful ways to give back to our members and the community. The partnership will help us deliver access to unique experiences for local families and elevate the basketball experience for CAA members and fans alike,” says Shoshana Fruitman, Senior Vice President Marketing, CAA SCO.
The partnership will help create opportunities for local basketball teams and players to rally around the Honey Badgers and take part in the game day experience, in addition to rewarding current CAA members at all home games at the CAA Centre this summer. Courtesy of CAA’s generosity, tickets will also be donated through affiliated and registered non-profit organizations to underprivileged youth and families in Brampton.
“We could not be more excited to welcome back CAA South Central Ontario for another season here in Brampton as an official partner,” said Chris Rodricks, Sr. Director, Business Operations at the Brampton Honey Badgers. “We’d like to thank CAA for their commitment to community involvement and the growth of sport in the greater Brampton area, two values that align perfectly with our organization.”
With the 2024 season on the horizon, Honey Badgers fans can get excited for what is in store for the second season of professional baseball at the CAA Centre. Honey Badgers season tickets and other ticket packages are available now at
honeybadgers.ca/tickets
About the Brampton Honey Badgers
One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit www.honeybadgers.ca.
About the Canadian Elite Basketball League (CEBL)
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.
About CAA South Central Ontario
At CAA, we are Driven by Good™ and obsessed with Member safety. For over 115 years, CAA has been helping Canadians stay safe, mobile, and protected – whether on the road, at home or abroad. CAA South Central Ontario is one of nine auto clubs across Canada providing roadside assistance, travel, insurance services and member savings for our over 2.4 million members. Visit us at
https://www.caasco.com/
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Media Contact:
Kyle Warrener - Sr. Coordinator, Marketing, Communications, and Events
Brampton Honey Badgers
Taz Ratanshi - Supervisor, Brand Partnerships and Events
CAA South Central Ontario