HONEY BADGER NEWS

CEBL clubs will reveal signed U SPORTS or CCAA student-athletes on April 8, 2026 The Canadian Elite Basketball League (CEBL) is proud to announce CEBL Signing Day , coming April 8. Replacing the CEBL Draft , Signing Day will roll out across league-wide social platforms, spotlighting the next wave of elite Canadian talent as student-athletes from U SPORTS and the Canadian Collegiate Athletic Association (CCAA) officially sign for the 2026 season. Two athletes per team will be announced, with the possibility of more signings as the season approaches. Since 2019, the CEBL’s partnership with U SPORTS and more recently also the CCAA has built a pro-level stage where the best intercollegiate talent from coast to coast can shine. CEBL teams are incentivized to carry development players on their active rosters, with up to three developmental players eligible per game outside the Club’s salary cap. The results speak for themselves: 116 student-athletes from 44 schools across Canada have been selected by CEBL clubs through the draft process, a testament to the exceptional depth and calibre of Canadian collegiate basketball. The world will be watching. Through the CEBL's landmark five-year broadcast partnership with CBC Sports, these talented student-athletes will get national, and global, spotlight. Marquee games will air on CBC TV, including the first-ever best-of-three CEBL Finals in league history, with every CEBL game live streamed on CBC Gem and CBC Sports YouTube and CEBL+ . Canadian basketball has never been more visible and it's only getting bigger. For the full 2026 CEBL schedule, visit cebl.ca/schedule . Details on the league’s new playoff format are available at cebl.ca/playoffs , and ticket information for all CEBL games can be found at cebl.ca/tickets . ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, featuring 10 member clubs across six provinces. Powered by elite talent, a fast-paced game format, and deep community connections, the CEBL delivers high-level basketball and unforgettable summer experiences for fans nationwide. The league boasts the youngest fan base in Canadian professional sport, half under age 34, and one of the fastest-growing audiences in the country, now reaching nearly 4.1 million Canadians. This momentum reflects the CEBL’s ability to deliver dynamic, thrilling gameplay while connecting deeply with a new generation of fans and expanding basketball’s cultural footprint across Canada. The CEBL is where elite performance meets homegrown talent. In 2025, 17 players with NBA experience hit the court, while nearly 70% of the league’s roster was Canadian, the highest concentration of domestic talent in any professional sports league in the country. Running from May through August, the CEBL’s season is a showcase of top basketball talent and a summer hub for fast-paced, high-energy fan excitement. About U SPORTS U SPORTS is the national brand for university sports in Canada. Every year, over 15,500 student-athletes and 700 coaches vie for 23 national championships in 13 different sports. U SPORTS also provides high performance international opportunities at FISU Winter and Summer World University Games, World University Championships, University World Cups and various educational initiatives. U SPORTS works in collaboration with 58 members and four conferences as well as the Canadian sport system and Corporate Canada on the growth and delivery of university sport to student-athletes across the country. About Canadian Collegiate Athletic Association The Canadian Collegiate Athletic Association is the national governing body for organized sports at the collegiate level in Canada. The CCAA enriches the academic experiences of student-athletes by providing leadership, programs and services that foster development through high-level competitive opportunities in intercollegiate sport. CCAA student-athletes compete in seven sports at 10 CCAA national championships, each hosted by one of the 95 CCAA member institutions (colleges, universities, technical institutes and cégeps) located in nine provinces. In addition to governing the national championships, the CCAA also provides national awards and recognition to CCAA student-athletes, coaches, athletic directors and member institutions. For more information, please visit ccaa.ca . Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Friday that Zochem, a local leader in zinc oxide manufacturing, has agreed to a partnership deal for 2026. Zochem will come in as the presenting partner for the Brampton Honey Badgers Pre-Season School Day Game on May 12 versus the Scarborough Shooting Stars at the CAA Centre. Schools can secure their tickets here . “Joining the city’s professional basketball team is an exciting moment for Zochem,” said Zochem President & CEO Mohit Sharma. “We’re happy to get the opportunity to promote the importance of Zinc Oxide and our manufacturing processes during School Day this year. It’s very important for the youth to understand that there are organizations out there working hard to manufacture the goods they use every day in a responsible manner to protect the environment and their future.” Zochem is the largest dedicated producer of Zinc Oxide in North America. Their product goes into the manufacturing of everything from tires to alternative batteries, and they do so using something called the ‘French Process’, which boasts a highly efficient, low-CO2-emission undertaking. “Continuing to partner with local businesses, especially one as admirable and integral as Zochem, is exactly the steps the Honey Badgers are trying to make as we enter our fourth season in Brampton,” said Honey Badgers President Saud Juman. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $15 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. About Algoma University Zochem ULC. has been operating in Brampton, Ontario, Canada since 1974. A global leader in French Process Zinc Oxide manufacturing housing 35 hard working team members, their product is used in tires, rubber, agriculture, pharmaceuticals, electronics, paints/pigments, and other specialty chemical applications. Using proprietary muffle furnace design, Zochem is the industry leader in safety, environmental compliance, and quality metrics. Zochem ULC. is a privately owned U.S. company with corporate offices in Dickson, Tennessee. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday that Algoma University and the club have come to terms on an official partnership agreement for a third season. Algoma University prides itself on its close-knit community that celebrates each individual’s unique personalities, values, and convictions - sentiments that are echoed by the Honey Badgers organization. “As Brampton's University, we are proud to continue working together with the Brampton Honey Badgers for a third straight season,” said Algoma University Vice President of Growth, International, & External Relations Craig Fowler. “Algoma University is the only publicly funded university in Brampton offering a full spectrum of academic programs, including undergraduate degrees, graduate credentials, and seamless transfer routes for college students. Beyond academics, Algoma University plays a vital role in Brampton’s economic development, downtown revitalization, and inclusive community life—helping to shape a stronger, more connected future for the city Algoma University proudly calls home.” Beginning in 2024, this partnership allows for underserved youth and families from across the region to attend Honey Badgers games courtesy of Algoma University, as well as recognize community leaders from throughout Brampton through a social media co-branded campaign. “Working with one of Brampton’s local universities in such a way where the community is being promoted and uplifted is special,” said Honey Badgers President Saud Juman. “We are extremely grateful for Algoma University's continued support of the City of Brampton and the Honey Badgers, and we are excited to see how this relationship can continue to develop going forward.” The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $15 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. About Algoma University Algoma University is a public University that offers bachelor's degrees, master's degrees and graduate certificate programs in liberal arts, sciences and professional disciplines. Algoma University has three campuses in Ontario, each deeply rooted in their community: Brampton, Sault Ste. Marie and Timmins. Algoma University has a Special Mission to cultivate cross-cultural learning between Indigenous populations and other communities. For more information, please visit www.algomau.ca . Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday that they have signed the 2025 CEBL MVP Runner-Up, All-CEBL First Team Selection, and NBA G League Rising Star Sean East II for the 2026 season. East II spent 2025 with the Edmonton Stingers where he led the CEBL in total points scored (582), field goals made (215), and led all guards in field goal percentage (.532) on his way to the CEBL MVP race, where he finished second behind Vancouver’s Mitch Creek. He scored 30 or more points in four games last season, including a season-high 36 points in the Western Conference Play-In. "Sean East II is an MVP-caliber player and a foundational piece to build our franchise around," said Honey Badgers CEO Al Whitley. "We are grateful and excited that Sean shares our vision and championship aspirations as he joins this new era of Honey Badgers basketball. This marks a significant day for our organization and for our fans across Brampton and the entire Peel Region." East II was selected to participate in the NBA Rising Stars game, joining eight of the best G League players. He also participated in the NBA G League’s Next Up All-Star event. East II, Jahmir Young of the Miami Heat, and Alijah Martin of the Toronto Raptors were the only players invited to participate in both events. He is currently averaging 19.0 points, 2.9 rebounds, 5.4 assists, 1.2 steals, and 29.1 minutes through 47 games so far this season with the Utah Jazz affiliate club. Through the regular season of the NBA G League, East II is currently ranked sixth in total points scored (626). “Brampton’s front office team presented me with a fantastic opportunity to play a large role in getting the organization back on the path to winning a championship, and that is an opportunity I couldn’t pass up on,” said East II. “From me, Honey Badgers fans can expect a willingness to do what it takes to win, a strong work ethic, and lots of buckets. I can’t wait to get to the city, meet the team, and get to work this summer.” Through his career, East II has signed two NBA Contracts, an Exhibit 10 Training Camp contract with the Los Angeles Lakers in 2024, and the same with the Utah Jazz in 2025. In 2024, the 6’3” guard was taken third overall in the NBA G League Draft by the Cleveland Charge (Cleveland Cavaliers affiliate). He made his professional debut the same year with the Los Angeles Lakers at NBA Summer League where he played seven games averaging 6.9 points, 2.6 rebounds, 2.9 assists, and 22.1 minutes. At the same time, Honey Badger's new Head Coach Alex Cerda was an assistant for the team and had the opportunity to coach Sean. “We’re really excited to add Sean East to our group in Brampton,” said Honey Badgers Head Coach Alex Cerda. “He’s a tough, competitive guard who plays with a chip on his shoulder and consistently finds ways to impact winning. Sean brings great energy, leadership, and a team-first mentality on both ends of the floor. Having had the opportunity to coach him before, I know the type of competitor and person he is, and I’m excited to be reunited and work with him again this season. He's the type of player our fans will love watching this summer." He had a highly decorated five-year collegiate career, closing it in 2024 with the University of Missouri Tigers averaging 17.6 points, 3.5 rebounds, 4.0 assists, 1.1 steals, and 34.3 minutes. He was awarded All-SEC Scholar-Athlete of the Year while finishing top-10 in a plethora of statistical categories in his conference, including first in minutes per game, third in field goal percentage, fifth in points per game, sixth in assists per game, and many more. “Sean is a dynamic guard with a unique ability to score in a variety of ways, and was arguably the best player in the league last season,” said Honey Badgers General Manager and Vice President of Basketball Operations Jermaine Anderson. “As a second-year pro, he has already demonstrated elite level efficiency and consistency, which is rare for a player at this stage of his career. He’s a foundational piece for our organization, and we look forward to welcoming Sean to the Honey Badger family.” East II’s collegiate career is filled with a number of accomplishments, including a visit to the NCAA’s March Madness Tournament in 2023 with Missouri where East scored a combined 16 points in two games. He also spent his junior year with John A. Logan College in JUCO, ultimately winning the NJCAA Player of the Year award after leading his team to the NJCAA D1 Region XXIV Championship title. It was here he recorded a collegiate career-high of 43 points in his final JUCO game before transferring to Missouri. The Honey Badgers have secured their backcourt heading into the 2026 season with East II and Jameer Nelson Jr. So far, they are joined by East II’s 2025 Stingers teammate in Keon Ambrose-Hylton, as well as Danilo Djuricic, Prince Oduro, and new Head Coach Alex Cerda. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $15 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Friday that they have signed the 2025 CEBL Defensive Player of the Year and All-CEBL Second Team member Jameer Nelson Jr. ahead of the 2026 season. After a standout CEBL-season debut with the Calgary Surge in 2025, Nelson Jr. will be bringing his talents to the CAA Centre in 2026. Through 23 games last season, he averaged 20.1 points, 4.7 rebounds, 4.3 assists, and a CEBL-leading 2.8 steals in 31.5 minutes. His best game of the season came against the Vancouver Bandits in the CEBL Western Conference Semi-Finals where he scored a career-high 39 points in a two-point victory to send the Surge to Championship Weekend. "When building a roster to compete at the highest level, you envision signing players like Jameer Nelson Jr.," said Honey Badgers CEO Al Whitley. "Jameer is an elite and dynamic two-way player that can dominate both ends of the floor. This is a special moment for me personally, as I have known Jameer's dad, Jameer Nelson, for many years in the NBA, having worked with him in 2017 as a member of the Dallas Mavericks. We are excited and grateful Jameer trusts what we are building in Brampton." Aside from the CEBL, Nelson Jr. has spent two seasons in the NBA G League. He is currently starting for the Stockton Kings (Sacramento Kings affiliate), putting up 18.9 points per game and while scoring 20 or more points in nine out of 16 games. In 2024-25, he played 44 games with the Austin Spurs (San Antonio Spurs affiliate) and helped them reach the G League Semi-Finals after spending the NBA Summer League with the organization. “The Honey Badgers are building something special here, and I wanted to be a part of that.” said Nelson Jr. “Having the opportunity to play in the CEBL last year and get to the finals gave me a taste into what it means to win at this level, and I feel we have the opportunity to finish the job and bring a championship to Brampton this year. To the fans, let’s pack the CAA Centre this summer and build something special together.” Nelson Jr. had a very successful collegiate career. In his final season, he helped lead the Texas Christian Horned Frogs to their 11th NCAA Tournament appearance in program history. In 2023 with the University of Delaware, Nelson Jr. earned a spot on the All-Coastal Athletic Conference (CAA) First Team and CAA All-Defense Team after leading the conference in points per game (20.5), steals per game (2.4), free throws made (159), and much more. He scored in double-figures in every contest through the season, and in his junior year in 2021-22, he had a school-record eight steals versus the University of Charleston. “I had the privilege of coaching Jameer last season, and there’s not another player or person I’d want to begin building a championship team with,” said Honey Badgers Assistant General Manager John Ross. “Jameer is a talented offensive player as well as the reigning Defensive Player of the Year. He is going to bring an elite level of toughness and energy to the city of Brampton!” Nelson Jr. is the son of NBA All-Star Jameer Nelson, who spent 14 seasons with the Orlando Magic, Dallas Mavericks, Boston Celtics, Denver Nuggets, New Orleans Pelicans, and Detroit Pistons. Nelson Jr. has taken the family reins and carved out a career for himself that has seen an abundance of winning and achievements. Winning has followed him throughout his career, from a state championship at Haverford Prep in Pennsylvania, to an appearance in March Madness with Texas Christian University, a journey to the G League Semi-Finals with the Austin Spurs, and a CEBL Finals appearance with Calgary in 2025. "We’re thrilled to bring Jameer Nelson Jr. to Brampton,” said Honey Badgers Head Coach Alex Cerda. “He’s a proven leader and playmaker who understands how to run a team, compete defensively, and make winning plays. Jameer comes from a great basketball background and carries himself with a professionalism that elevates the group around him. I’m excited to work with him and see the leadership and toughness he’ll bring to our team this season.” Nelson Jr.’s signing comes as the fourth for the Honey Badgers this off-season. He joins Keon Ambrose-Hylton, Danilo Djuricic, and Prince Oduro as the team’s initial signings ahead of the 2026 season. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

Marquee games will air on CBC TV, with full-season streaming on CBC Gem and CBC Sports YouTube The Canadian Elite Basketball League (CEBL) and CBC Sports today announced a landmark five-year broadcast partnership that will see marquee games air on CBC TV, including the first best-of-three CEBL Finals in league history, and all games live streamed on CBC Gem and CBC Sports YouTube . “As Canada’s professional basketball league, with 10 teams across the country, our focus is simple, to meet fans where they are,” said CEBL President and CEO Ty Mazereeuw. “Partnering with CBC Sports brings the CEBL to more Canadians on a trusted national stage, and expands access across digital platforms including CBC Gem and YouTube, giving basketball fans of all ages more choice in how they follow our biggest moments.” “Canadian basketball is having a moment right now on the world stage, and through our partnership with the CEBL, we can bring the energy and momentum of Canada’s top young players to fans across the country,” said Chris Wilson, Executive Director, Sports and Olympics, CBC. “We are excited to share the excitement from the court with wider audiences on CBC’s platforms, and to interact with and serve local fans in CEBL locations across Canada.” CBC Sports was the league’s broadcast partner for its inaugural seasons from 2019 through 2022, and with the new partnership, for the next five years CBC Sports will offer select regular-season games on CBC TV and all regular-season and playoff games on CBC Gem and CBC Sports YouTube. Available platforms will also include CEBL+. The CEBL’s full 2026 broadcast schedule and more broadcast-related announcements are coming soon. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game.  ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Tuesday that they have signed the 2025 CEBL All-Canadian and former Edmonton Stingers standout Keon Ambrose-Hylton. Ambrose-Hylton made a strong showing in his first professional campaign in 2025 with the Edmonton Stingers, recording 13.7 points, 8.1 rebounds, and 1.2 assists, in 23 games as a full-time starter. He finished the season ranked second in the CEBL in field goal percentage at 64.5 percent (min. 100 shot attempts), ranked fourth in two-point field goals made (133), and tied for fourth in total rebounds (182). “I’m really looking forward to returning to the CEBL and joining the Honey Badgers,” said Ambrose-Hylton. “I think I align very well with this organization’s values and plans for 2026. I can’t wait to get to the city and be a part of the new era of Honey Badgers basketball.” Ambrose-Hylton is currently finishing up his season with Kortrijk in Belgium, where as a starter he is averaging 11.5 points, 6.2 rebounds, 1.0 steals and 23.1 minutes across 18 games. So far he has posted double-figure scoring outings in 12 games, including a three-game stretch where he averaged 19.7 points, 9.7 rebounds, 1.0 blocks, and 1.3 steals while shooting 79.3 percent from the field. “We are extremely excited to welcome Keon to the Honey Badger family this season,” said Honey Badgers General Manager and Vice President of Basketball Operation Jermaine Anderson. “Keon is a talented, fundamentally-sound, high energy player who’s willing to do whatever it takes to win. He will play a pivotal role in helping to ensure that we’re in a position to compete for the ultimate goal.” Ambrose-Hylton graduated from Southern Methodist University after playing three of his five collegiate seasons there. However, he played his freshman and sophomore seasons with the Alabama Crimson Tide. In 2024, he ranked fourth in the AAC in two-point field goal percentage, converting on 66.2 percent of his attempts from inside the arc. The same season he posted a collegiate career-high 19 points on 9-for-9 shooting in a win versus East Texas A&M. “Keon is an elite two-way talent and an even better human being,” said Honey Badgers Assistant General Manager John Ross. “His skillset and energy will be a key part of our championship run. We are thrilled to add him as a foundational piece to the roster.” Ambrose-Hylton was born and raised in Toronto before joining the International Sports Academy in Willoughby, Ohio for his high school career. He earned First Team All-Conference honours in his senior year and was ranked the number two overall player by North Pole Hoops in Canada’s 2020 class. The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca

The Brampton Honey Badgers of the Canadian Elite Basketball League (CEBL) announced Thursday that GoodLife Fitness, the largest chain of fitness clubs in Canada, has returned on a three-year deal for an official partnership. GoodLife Fitness will be providing countless giveaway items for Honey Badgers fans, including an ultimate 12-month GoodLife Fitness membership and seven-day GoodLife Fitness free trial flyers at Honey Badgers community events year-round. “GoodLife Fitness has been the centre of workouts and wellness for Honey Badgers players, coaches, and staff for the past three seasons,” said Melissa Hambrook, senior director of partnerships and external relations at GoodLife Fitness. “It’s an honour to collaborate with the Peel Region’s professional basketball community and support their athletes and fans on and off the court. We’re looking forward to this new phase of our partnership, and we’re excited to continue welcoming all Honey Badgers through our doors.” GoodLife Fitness will continue to own the presenting rights for the Honey Badgers “Dunk of the Game” social media campaign for the upcoming year. By the end of the season, Honey Badgers social media followers will have the opportunity to vote for their favourite dunk of the season, entering them in a giveaway contest sponsored by GoodLife Fitness for a chance at a 12-month ultimate membership. “Working with GoodLife Fitness is a privilege,” said Honey Badgers President Saud Juman. “Not only do they allow for our team to stay fit and healthy, but they provide our fans an opportunity for this as well. We look forward to continuing to grow this relationship for years to come.” The Brampton Honey Badgers will begin their season with two home games on Friday, May 15 and Sunday, May 17 versus the Ottawa BlackJacks and Calgary Surge, respectively. Click here to get your Honey Badgers tickets today, starting at only $20 per game. ### About the Brampton Honey Badgers One of the original franchises of the Canadian Elite Basketball League (CEBL), the 2022 CEBL Champion Brampton Honey Badgers proudly call the CAA Centre home. The Brampton front office and basketball operations department bring NBA, NBA G League, national team, NCAA and major international pro league experience to the franchise. With a vision of promoting Brampton grassroots basketball and local businesses through community and corporate engagement, the Honey Badgers will leverage the explosion of basketball as a vehicle for innovation and change. For more information visit honeybadgers.ca . About the Canadian Elite Basketball League (CEBL) The Canadian Elite Basketball League (CEBL) is Canada’s professional basketball league, with 10 member clubs across six provinces. Blending global innovation with local connection, the league is redefining how the game is played and experienced while rooting its teams deeply in communities coast to coast. With a fan base of 4.1 million Canadians – up 57 per cent since 2022 – the CEBL has cultivated Canada’s youngest basketball audience, with more than half of its fans aged 34 or younger. Its rapid growth reflects its ability to connect authentically with a new generation of basketball fans while expanding the sport’s cultural footprint nationwide. In 2025, the CEBL featured 17 players with NBA experience, and nearly 70 per cent of its athletes were Canadian – the highest proportion of domestic talent in any professional sports league in the country. To date, nearly 40 players have signed NBA contracts following CEBL seasons, which run from May through August. Visit CEBL.ca or follow @cebleague on social media. About GoodLife Fitness GoodLife Fitness started in 1979 in London, ON, and has since grown to the largest group of fitness club chains in Canada and the fourth largest in the world. Founder and CEO David ‘Patch’ Patchell-Evans started the business with one purpose…to give everyone in Canada the opportunity to live a fit and healthy good life. With 200+ clubs nationally, GoodLife is helping to transform the health and fitness of people across Canada every day. Find out more at goodlifefitness.com and @ goodlifefitness on social media channels. Media Contact: Elias Eldridge - Account Executive & Communications Specialist Brampton Honey Badgers eeldridge@honeybadgers.ca